In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or a negative development?

#businesses #emphasise #products #development

Businesses

these days tend to advertise their new

products

by highlighting the novelty of those

products

. There are obvious reasons behind

this

strategy. The market nowadays is overloaded with options. Every other day, new variants of

products

are being launched. From grocery supermarkets to technology stores, the consumer comes across

huge

Correct article usage

a huge

show examples

variety, and additions to

this

existing variety are being made on

regular

Correct article usage

a regular

show examples

basis.

This

makes it very difficult for any new product to attract customers’ attention.

This

is where the role of

such

kinds of advertising strategies comes in. For any new product

that is

being introduced in a market already flooded with similar alternatives, it has to have some novelty to it: a certain “newness”, some discrete

features

that distinguish it from the hoard of already available substitutes and help it gain a consumer base. And

this

is the advertising “glitch” that

businesses

hold on to in order to make their newly launched

products

stand out among the rest, by advertising these as something that was not previously available, or something that caters

previously

Change preposition

to previously

show examples

unmet consumer needs/demands. For the most part,

this

strategy has positive implications for both the consumers and the

businesses

While

businesses

gain from

successful

Add an article

the successful

show examples

launch of new

products

, customers

also

benefit from knowing what is new in the market, what new

features

does

Unnecessary verb

apply

show examples

a certain product

offer

Fix the agreement mistake

offers

show examples

, and how could it be of use to them.

This

helps them make better and

informed

Correct quantifier usage

more informed

show examples

choices. The only negative aspect that can arise with

such

strategies is advertising the “novelty” of

products

just for the sake of it, with no significant new

features

being offered

actually

Rephrase

apply

show examples

Also

, in

this

era of branding and advertisement, some people blindly follow the trend of getting the newer and updated versions of every possible article, like gadgets etc.,without having any need or use for it, at all.

To conclude

, advertising the unique or novel

features

of newly introduced

products

by manufacturers is an effective marketing strategy, and is beneficial to both

businesses

and consumers, at large.

Submitted by nimraiqbal802 on Fri Jul 07 2023

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Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

firstly
secondly
thirdly
in additional
moreover
also
for example
for instance
therefore
however
although
even though
despite

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6Linking words
meeting the goal of 7 or more
3Word repetition
meeting the goal of 3 or fewer
8Grammar mistakes
 

1 paragraphs

336 words

0123456789.0505

Overall Band Score

Coherence and Cohesion: 4.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 4.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 4.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 4.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or a negative development?

Use cohesive linking words accurately and appropriately

In some cities although more and more people use public transport the roads are still crowded. How can this problem solved? provide specific reasons and examples to support your opinion.

In some countries university students live at home with their family while they study, whereas in other countries students attend university in another city. Do you think the benefits of living away from home during university outweigh the disadvantages?

In some cities of the world, cars are replacing bicycles. However, in some cities, bicycle are replacing cars. What are the reason for this for these developments? In your opinion, which one is better?

Some people believe that it is the responsibility of individuals to take care of their own health and diet. Others however believe that the Government should make sure that their citizens have a healthy diet. Discuss both views and give your opinion.

Some people believe that it is best to accept a bad situation, such as an unsatisfactory job or a shortage of money. Others argue that it is better to try and improve such situations. Discuss both these views and give your opinion.