IELTS Writing Correction Service
Writing Samples
Band 4

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or a negative development?

Businesses
Use synonyms
 these days tend to advertise their new
products
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 by highlighting the novelty of those
products
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. There are obvious reasons behind
this
Linking Words
 strategy. The market nowadays is overloaded with options. Every other day, new variants of
products
Use synonyms
 are being launched. From grocery supermarkets to technology stores, the consumer comes across
huge
Correct article usage
a huge
show examples
 variety, and additions to
this
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 existing variety are being made on
regular
Correct article usage
a regular
show examples
 basis.
This
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 makes it very difficult for any new product to attract customers’ attention.
This
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 is where the role of
such
Linking Words
 kinds of advertising strategies comes in. For any new product
that is
Linking Words
 being introduced in a market already flooded with similar alternatives, it has to have some novelty to it: a certain “newness”, some discrete
features
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 that distinguish it from the hoard of already available substitutes and help it gain a consumer base. And
this
Linking Words
 is the advertising “glitch” that
businesses
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 hold on to in order to make their newly launched
products
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 stand out among the rest, by advertising these as something that was not previously available, or something that caters
previously
Change preposition
to previously
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 unmet consumer needs/demands. For the most part,
this
Linking Words
 strategy has positive implications for both the consumers and the
businesses
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.
While
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businesses
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 gain from
successful
Add an article
the successful
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 launch of new
products
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, customers
also
Linking Words
 benefit from knowing what is new in the market, what new
features
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does
Unnecessary verb
apply
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a certain product
offer
Fix the agreement mistake
offers
show examples
, and how could it be of use to them.
This
Linking Words
 helps them make better and
informed
Correct quantifier usage
more informed
show examples
 choices. The only negative aspect that can arise with
such
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 strategies is advertising the “novelty” of
products
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 just for the sake of it, with no significant new
features
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 being offered
actually
Rephrase
apply
show examples
.
Also
Linking Words
, in
this
Linking Words
 era of branding and advertisement, some people blindly follow the trend of getting the newer and updated versions of every possible article, like gadgets etc.,without having any need or use for it, at all.
To conclude
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, advertising the unique or novel
features
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 of newly introduced
products
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 by manufacturers is an effective marketing strategy, and is beneficial to both
businesses
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 and consumers, at large.

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Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

  • firstly
  • secondly
  • thirdly
  • in additional
  • moreover
  • also
  • for example
  • for instance
  • therefore
  • however
  • although
  • even though
  • despite

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »- a book that's free for 🚀 Premium users.

Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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