In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or a negative development?

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Businesses
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these days tend to advertise their new
products
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by highlighting the novelty of those
products
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. There are obvious reasons behind
this
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strategy. The market nowadays is overloaded with options. Every other day, new variants of
products
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are being launched. From grocery supermarkets to technology stores, the consumer comes across
huge
Correct article usage
a huge
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variety, and additions to
this
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existing variety are being made on
regular
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a regular
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basis.
This
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makes it very difficult for any new product to attract customers’ attention.
This
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is where the role of
such
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kinds of advertising strategies comes in. For any new product
that is
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being introduced in a market already flooded with similar alternatives, it has to have some novelty to it: a certain “newness”, some discrete
features
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that distinguish it from the hoard of already available substitutes and help it gain a consumer base. And
this
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is the advertising “glitch” that
businesses
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hold on to in order to make their newly launched
products
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stand out among the rest, by advertising these as something that was not previously available, or something that caters
previously
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to previously
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unmet consumer needs/demands. For the most part,
this
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strategy has positive implications for both the consumers and the
businesses
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.
While
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businesses
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gain from
successful
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the successful
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launch of new
products
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, customers
also
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benefit from knowing what is new in the market, what new
features
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does
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apply
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a certain product
offer
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offers
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, and how could it be of use to them.
This
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helps them make better and
informed
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more informed
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choices. The only negative aspect that can arise with
such
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strategies is advertising the “novelty” of
products
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just for the sake of it, with no significant new
features
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being offered
actually
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apply
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.
Also
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, in
this
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era of branding and advertisement, some people blindly follow the trend of getting the newer and updated versions of every possible article, like gadgets etc.,without having any need or use for it, at all.
To conclude
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, advertising the unique or novel
features
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of newly introduced
products
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by manufacturers is an effective marketing strategy, and is beneficial to both
businesses
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and consumers, at large.
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Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

  • firstly
  • secondly
  • thirdly
  • in additional
  • moreover
  • also
  • for example
  • for instance
  • therefore
  • however
  • although
  • even though
  • despite

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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