In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or a negative development?

Businesses
these days tend to advertise their new
products
by highlighting the novelty of those
products
. There are obvious reasons behind
this
strategy. The market nowadays is overloaded with options. Every other day, new variants of
products
are being launched. From grocery supermarkets to technology stores, the consumer comes across
huge
Correct article usage
a huge
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variety, and additions to
this
existing variety are being made on
regular
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a regular
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basis.
This
makes it very difficult for any new product to attract customers’ attention.
This
is where the role of
such
kinds of advertising strategies comes in. For any new product
that is
being introduced in a market already flooded with similar alternatives, it has to have some novelty to it: a certain “newness”, some discrete
features
that distinguish it from the hoard of already available substitutes and help it gain a consumer base. And
this
is the advertising “glitch” that
businesses
hold on to in order to make their newly launched
products
stand out among the rest, by advertising these as something that was not previously available, or something that caters
previously
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to previously
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unmet consumer needs/demands. For the most part,
this
strategy has positive implications for both the consumers and the
businesses
.
While
businesses
gain from
successful
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the successful
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launch of new
products
, customers
also
benefit from knowing what is new in the market, what new
features
does
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apply
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a certain product
offer
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offers
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, and how could it be of use to them.
This
helps them make better and
informed
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more informed
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choices. The only negative aspect that can arise with
such
strategies is advertising the “novelty” of
products
just for the sake of it, with no significant new
features
being offered
actually
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apply
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.
Also
, in
this
era of branding and advertisement, some people blindly follow the trend of getting the newer and updated versions of every possible article, like gadgets etc.,without having any need or use for it, at all.
To conclude
, advertising the unique or novel
features
of newly introduced
products
by manufacturers is an effective marketing strategy, and is beneficial to both
businesses
and consumers, at large.
Submitted by nimraiqbal802 on

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Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

  • firstly
  • secondly
  • thirdly
  • in additional
  • moreover
  • also
  • for example
  • for instance
  • therefore
  • however
  • although
  • even though
  • despite

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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