In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or a negative development?
Businesses
these days tend to advertise their new products
by highlighting the novelty of those products
. There are obvious reasons behind this
strategy. The market nowadays is overloaded with options. Every other day, new variants of products
are being launched. From grocery supermarkets to technology stores, the consumer comes across huge
variety, and additions to Correct article usage
a huge
this
existing variety are being made on regular
basis. Correct article usage
a regular
This
makes it very difficult for any new product to attract customers’ attention. This
is where the role of such
kinds of advertising strategies comes in. For any new product that is
being introduced in a market already flooded with similar alternatives, it has to have some novelty to it: a certain “newness”, some discrete features
that distinguish it from the hoard of already available substitutes and help it gain a consumer base. And this
is the advertising “glitch” that businesses
hold on to in order to make their newly launched products
stand out among the rest, by advertising these as something that was not previously available, or something that caters previously
unmet consumer needs/demands. For the most part, Change preposition
to previously
this
strategy has positive implications for both the consumers and the businesses
. While
businesses
gain from successful
launch of new Add an article
the successful
products
, customers also
benefit from knowing what is new in the market, what new features
does
a certain product Unnecessary verb
apply
offer
, and how could it be of use to them. Fix the agreement mistake
offers
This
helps them make better and informed
choices. The only negative aspect that can arise with Correct quantifier usage
more informed
such
strategies is advertising the “novelty” of products
just for the sake of it, with no significant new features
being offered actually
. Rephrase
apply
Also
, in this
era of branding and advertisement, some people blindly follow the trend of getting the newer and updated versions of every possible article, like gadgets etc.,without having any need or use for it, at all. To conclude
, advertising the unique or novel features
of newly introduced products
by manufacturers is an effective marketing strategy, and is beneficial to both businesses
and consumers, at large.Submitted by nimraiqbal802 on
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Use cohesive linking words accurately and appropriately
Linking words are very important in your essay.
To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.
Almost every sentence in your essay should have a linking word of some sort.
In fact, the only sentences that can omit linking words are your background sentence and thesis.
Linking word examples:
- firstly
- secondly
- thirdly
- in additional
- moreover
- also
- for example
- for instance
- therefore
- however
- although
- even though
- despite
Essentional vocabulary list for IELTS Writing 7+
Learn how to write high-scoring essays with powerful words.Download Free PDF and start improving you writing skills today!