Companies use major sporting events to promote their products. Some people think it has a negative effect on sport in general. To what extent do you agree or disagree.

Nowadays, sports are being used by sponsors to launch their new

products

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in the market.

According to

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a group of folks, it is a great matter of concern as it takes away the spirit of the

game

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. I personally disagree with the statement as it attracts a good chunk of

money

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which later can be used for future sports events.

To begin

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with,

Money

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is the biggest factor behind

this

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trend as it is hard to deny the fact that organizing a sporting event takes time and millions of dollars, especially when it comes to an international-level

game

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.

Moreover

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, to get that big amount of

money

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they contact

companies

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that can help them to build big stadiums and hotels for

players

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. After all,

players

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need

money

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for food as well, the government could not simply bear thousands of

players

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across the globe so in that case they ask big firms for help.

For instance

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, Tata Group helped India to organize an Asia Games back in 2010. it took over 3 billion US dollars just to build the big stadiums and tracks for the

game

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.

In addition

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, people who think that it is killing

game

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spirit simply think only from the

game

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perspective as those individuals do not know that the

game

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they are watching on their television is actually backed by a sponsor channel. Moving

further

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,

players

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also

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get their prize in the form of a cheque. In a favour, all they do is promote their

products

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during events as it helps both the

game

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and the sponsors.

For instance

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, During the Tokyo Olympics, over 2000

companies

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made a profit worth billions of dollars simply by showcasing their

products

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on TV during breaks.

To conclude

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, to keep sports alive it is crucial for organizers to ask big

companies

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for help, and in return, they can get their

products

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prompted by influential

players

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, which can help them to make some

money

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.

This

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opens the door between

companies

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and events for a future collab.