Companies use major sporting events to promote their products. Some people think it has a negative effect on sport in general. To what extent do you agree or disagree.

Nowadays, sports are being used by sponsors to launch their new

products

in the market.

According to

a group of folks, it is a great matter of concern as it takes away the spirit of the

game

. I personally disagree with the statement as it attracts a good chunk of

money

which later can be used for future sports events.

To begin

with,

Money

is the biggest factor behind

this

trend as it is hard to deny the fact that organizing a sporting event takes time and millions of dollars, especially when it comes to an international-level

game

.

Moreover

, to get that big amount of

money

they contact

companies

that can help them to build big stadiums and hotels for

players

. After all,

players

need

money

for food as well, the government could not simply bear thousands of

players

across the globe so in that case they ask big firms for help.

For instance

, Tata Group helped India to organize an Asia Games back in 2010. it took over 3 billion US dollars just to build the big stadiums and tracks for the

game

.

In addition

, people who think that it is killing

game

spirit simply think only from the

game

perspective as those individuals do not know that the

game

they are watching on their television is actually backed by a sponsor channel. Moving

further

,

players

also

get their prize in the form of a cheque. In a favour, all they do is promote their

products

during events as it helps both the

game

and the sponsors.

For instance

, During the Tokyo Olympics, over 2000

companies

made a profit worth billions of dollars simply by showcasing their

products

on TV during breaks.

To conclude

, to keep sports alive it is crucial for organizers to ask big

companies

for help, and in return, they can get their

products

prompted by influential

players

, which can help them to make some

money

.

This

opens the door between

companies

and events for a future collab.