Some people say that advertising is extremely successful at persuading people to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

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There is an ongoing debate about the effectiveness of advertising. Some argue that advertising is appealing to the customers, making
people
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interested in buying things,
while
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others believe that
are
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is
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just so overrated that
people
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no longer pay attention to them. In
this
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essay, I will examine both perspectives and share my own view on advertising. On one hand,
people
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are increasingly tuning out advertisements.
For example
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, on platforms like YouTube, most videos start with a 5 or 6-second ad before viewers can access their chosen content
,
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apply
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unless they are on a premium plan. In some cases,
ads
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appear in the middle of videos or just seconds before the climax of the story. The timing of these
ads
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is often inconvenient, disrupting the viewing experience and causing annoyance.
Consequently
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, viewers tend to skip these
ads
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as quickly as possible. Over time,
this
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has led to a widespread negative attitude toward
such
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ads
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, and
people
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are likely to ignore them.
However
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, if these short
ads
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are strategically placed at the right moment, the outcome might be more favourable.
On the other hand
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, proponents argue that advertising is extremely good at persuading customers to buy things because businesses, advertising agencies, and local stores continually reinvent their products through advertising.
For instance
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, consider the evolution of cell phones over the past two decades. Twenty years ago, they were primarily available in black. Nowadays, companies like Apple introduce new colours for the iPhone every year. They launched a dark purple model
last
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year and a titanium one
this
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year. These innovations create a sense of luxury and desirability, making them eager to upgrade to the latest model. I believe
that is
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the case in today's reality, some
people
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are willing to buy products purely because companies excel at making compelling advertisements to serve them. In conclusion,
although
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some
ads
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can disrupt the viewing experience and be unwelcome, I believe that advertising still does a good job. Modern advertisements capture
people
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's interest and drive them to make purchases.
Submitted by vinhange on

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task response
The essay fully addresses the topic and provides a clear response to both perspectives.
coherence cohesion
The essay demonstrates a logical structure with clear introduction and conclusion.
lexical resource
The essay shows a good range of vocabulary, with appropriate and effective use of phrases and expressions.
grammatical range
The essay exhibits a good control of grammar, with minor errors that do not hinder comprehension.
Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
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