Some people say that advertising is extremely successful at persuading people to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

#people #attention

There is an ongoing debate about the effectiveness of advertising. Some argue that advertising is appealing to the customers, making

people

interested in buying things,

while

others believe that

are

Change the verb form

show examples

just so overrated that

people

no longer pay attention to them. In

this

essay, I will examine both perspectives and share my own view on advertising. On one hand,

people

are increasingly tuning out advertisements.

For example

, on platforms like YouTube, most videos start with a 5 or 6-second ad before viewers can access their chosen content

Remove the comma

apply

show examples

unless they are on a premium plan. In some cases,

ads

appear in the middle of videos or just seconds before the climax of the story. The timing of these

ads

is often inconvenient, disrupting the viewing experience and causing annoyance.

Consequently

, viewers tend to skip these

ads

as quickly as possible. Over time,

this

has led to a widespread negative attitude toward

such

ads

, and

people

are likely to ignore them.

However

, if these short

ads

are strategically placed at the right moment, the outcome might be more favourable.

On the other hand

, proponents argue that advertising is extremely good at persuading customers to buy things because businesses, advertising agencies, and local stores continually reinvent their products through advertising.

For instance

, consider the evolution of cell phones over the past two decades. Twenty years ago, they were primarily available in black. Nowadays, companies like Apple introduce new colours for the iPhone every year. They launched a dark purple model

last

year and a titanium one

this

year. These innovations create a sense of luxury and desirability, making them eager to upgrade to the latest model. I believe

that is

the case in today's reality, some

people

are willing to buy products purely because companies excel at making compelling advertisements to serve them. In conclusion,

although

some

ads

can disrupt the viewing experience and be unwelcome, I believe that advertising still does a good job. Modern advertisements capture

people

's interest and drive them to make purchases.

Submitted by vinhange on Tue Oct 31 2023

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task response

The essay fully addresses the topic and provides a clear response to both perspectives.

coherence cohesion

The essay demonstrates a logical structure with clear introduction and conclusion.

lexical resource

The essay shows a good range of vocabulary, with appropriate and effective use of phrases and expressions.

grammatical range

The essay exhibits a good control of grammar, with minor errors that do not hinder comprehension.

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11Linking words
meeting the goal of 7 or more
2Word repetition
meeting the goal of 3 or fewer
2Grammar mistakes
 

4 paragraphs

333 words

7.50

Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 7.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 7.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 8.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

persuade
promote
attract
influence
impact
consumerism
commercialism
market
product
brand
endorsement
manipulative
saturated
overwhelmed
repetitive
distracting
irrelevant
exaggerated
misleading
desensitized

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