Most famous athletes sign contracts to promote/advertise certain products. Do the advantages of this outweigh its disadvantages?

Nowadays, it is a common scenario that most companies are trying to involve familiar sports

person

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persons

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for the advertisement of a specific brand. Though it has some demerits, the merits are more acceptable. The key advantage of contracting with famous players for the promotion of an item is to reach the targeted group of

community

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the community

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in an efficient way because

public

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the public

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believe

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believes

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in familiar faces.

Thus

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, it is easy to convince the customers who are willing to buy a

commodity

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of any specific group.

Moreover

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, the halo effect plays a vital role here. Society always thinks that a good player must send a good message to others.

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, if they see an athlete promoting

a

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apply

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merchandise, they try to understand that the output is good.

For instance

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, taking

this

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advantage into consideration, most of the renowned companies in India contract with famous cricket players, who are known to the public, to advertise their products.

On the other hand

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, most of the advertisements are deceptive as the marketing department of any company tries to highlight the attractive features rather than showing all

nature

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the nature

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of a

commodity

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.

For

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this

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reason,

community

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the community

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are not familiar with the negative side of

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commodity

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, which is unethical. If the negative side is revealed, the public blames the person who was involved in the advertisement.

For example

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, Marshafee Bin Mortuza, former captain of Bangladesh National cricket team faced

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problem when he advertised about Eorange, an online shopping mall. Eorange escaped from the market without giving the products to the customers which were paid as pre-orders.

However

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, public sentiments went against Mashrafee Bin Mortuza as they paid money by trusting him. In conclusion, it can be said that

although

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making an agreement with famous athletes has some negative impacts related to hiding the nature of any

commodity

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, the positives,

such

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as reaching the customer and gaining their trust, are more acceptable.