The pie chart below shows the frequency of U.S. Adults’ online purchasing habits in 2015, while the bar chart shows a further classification denoting online purchasing preferences.

The pie chart compares the percentage of adults in the United States regarding their frequency of online shopping in 2015,

while

the bar graph provides the comparison of their preferences to buy online or in

physical

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a physical

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store

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stores

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,

also

measured in percentage.

Overall

, the majority of the adults were less frequent online shoppers. In terms of preference, all

the

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digital consumers preferred to buy in physical shops. To commence with, the less often online buyers dominated the result with 37% of the total population, followed by people who shop a few times monthly with a 9% difference from that number.

In addition

, the group who never shop online accounted for one-fifth of the total result with a mere 5% from the

last

category which was the people who buy online on a weekly basis.

On the other hand

, the shopping preferences

from

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all consumers showed a tendency to physical stores with approximately 65% of the population. The less frequent shoppers accounted for the widest gap, which left online shopping choices 60% behind. Unlike the monthly digital buyers who had a moderate less than 20% gap.

On the contrary

, the weekly digital buyers uniquely preferred to buy through online channels with more than 20% difference.