Band-9 Samples: In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In contemporary society, a prevalent trend in marketing campaigns is the accentuation of a product’s novelty.

This

essay aims to explore the rationale behind

this

phenomenon and argues that it is largely a negative development. The primary impetus for highlighting the innovative aspect of a product is to generate an aura of excitement and interest amongst potential consumers. By promoting a sense of exclusivity and trailblazing, businesses can enhance their brand image and stimulate a desire for their offerings.

For instance

, product launches for Apple’s iPhones are often accompanied by intense media coverage and public anticipation,

thus

contributing to the company’s immense commercial success.

Nonetheless

, there are instances when

this

strategy can backfire and cause detrimental effects. A prime example is Starbucks, a multinational coffee chain that regularly introduces new seasonal beverages and limited-time promotions.

While

these initiatives might attract customers and boost short-term sales, they can

also

lead to consumer fatigue and a dilution of the brand’s core identity.

Furthermore

, the relentless pursuit of novelty can occasionally result in catastrophic outcomes, as was the case with the Samsung Galaxy Note 7. The haste to outpace competitors and release a groundbreaking device led to a series of dangerous malfunctions, tarnishing the company’s reputation and causing significant financial losses.

Conversely

, there are situations where an emphasis on innovation can yield positive results. Beyond Meat, a producer of plant-based meat substitutes

,

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has successfully capitalized on its pioneering technology and disrupted the food industry.

However

, it is worth noting that the company’s success primarily stems from addressing pressing global issues,

such

as climate change and resource scarcity, rather than simply relying on the allure of novelty. In conclusion, the propensity for businesses to underscore the freshness of their products is driven by the desire to evoke curiosity and bolster their image.

While

there are instances where

this

approach can yield undesirable consequences, it is important to recognize that the

overall

impact largely depends on the specific context and the product’s intrinsic value.

Thus

, it is crucial for companies to exercise prudence and ensure that their pursuit of innovation is guided by a genuine commitment to addressing consumer needs and societal challenges.