Band-9 Samples: In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In contemporary society, a prevalent trend in marketing campaigns is the accentuation of a product’s novelty.

This

Linking Words

essay aims to explore the rationale behind

this

Linking Words

phenomenon and argues that it is largely a negative development. The primary impetus for highlighting the innovative aspect of a product is to generate an aura of excitement and interest amongst potential consumers. By promoting a sense of exclusivity and trailblazing, businesses can enhance their brand image and stimulate a desire for their offerings.

For instance

Linking Words

, product launches for Apple’s iPhones are often accompanied by intense media coverage and public anticipation,

thus

Linking Words

contributing to the company’s immense commercial success.

Nonetheless

Linking Words

, there are instances when

this

Linking Words

strategy can backfire and cause detrimental effects. A prime example is Starbucks, a multinational coffee chain that regularly introduces new seasonal beverages and limited-time promotions.

While

Linking Words

these initiatives might attract customers and boost short-term sales, they can

also

Linking Words

lead to consumer fatigue and a dilution of the brand’s core identity.

Furthermore

Linking Words

, the relentless pursuit of novelty can occasionally result in catastrophic outcomes, as was the case with the Samsung Galaxy Note 7. The haste to outpace competitors and release a groundbreaking device led to a series of dangerous malfunctions, tarnishing the company’s reputation and causing significant financial losses.

Conversely

Linking Words

, there are situations where an emphasis on innovation can yield positive results. Beyond Meat, a producer of plant-based meat substitutes

,

Remove the comma

apply

show examples

has successfully capitalized on its pioneering technology and disrupted the food industry.

However

Linking Words

, it is worth noting that the company’s success primarily stems from addressing pressing global issues,

such

Linking Words

as climate change and resource scarcity, rather than simply relying on the allure of novelty. In conclusion, the propensity for businesses to underscore the freshness of their products is driven by the desire to evoke curiosity and bolster their image.

While

Linking Words

there are instances where

this

Linking Words

approach can yield undesirable consequences, it is important to recognize that the

overall

Linking Words

impact largely depends on the specific context and the product’s intrinsic value.

Thus

Linking Words

, it is crucial for companies to exercise prudence and ensure that their pursuit of innovation is guided by a genuine commitment to addressing consumer needs and societal challenges.