In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In recent advancements, technology has forced firm owners to out-shine their items on social media, OTT platforms and TV ads through outstanding packaging,
therefore
, playing with psychology, in which owners notice the
behavior
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behaviour
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of consumers and upcoming customers. I believe, it is impacting in a negative way,
while
the products have different meanings in
advertisement
and in reality.
On the other hand
, to make a brand well-known,
advertisement
plays an essential role. Commencing with the most prominent reason, promotion nowadays plays a vital role for organisations.
Firstly
, the organisations hire influencers to outstrip their product to the specific targeted audience.
For example
, An earbuds and speaker brand named "Boat" in India owned by Aman Gupta, hired a tech YouTuber to transcend their tech products like
Master piece
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Masterpiece
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by unboxing items and depicting the quality.
Moreover
, after
promotion
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the promotion
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, the Boat company received an outstanding response from the audience. It clearly depicts that showing objects in a new way will definitely come up with an output. One reason why I oppose the given statement, businesses advertise their items by giving a tremendous look but,
however
, but in reality it is something else, a dull colour, low build quality Charging an anonymous quality,
furthermore
, charging an anonymous amount
for example
, recently the Pakistani influence shared an incident that after
advertisement
he ordered pizza. In which, he found a chicken bone.
This
incident emphasises that not every
advertisement
is beneficial for people. In conclusion, advertising can be beneficial,
while
customers will get what they want and the company will form an emerging engagement of consumers.
Lastly
, sometimes
the
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apply
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false
advertisement
can lead to the customer's worse experience for that brand.
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coherence cohesion
Ensure that your introduction clearly outlines the scope of the essay. Currently, it mixes several ideas, which can be streamlined for better clarity.
coherence cohesion
Transition smoothly between ideas and paragraphs to maintain coherence.
task achievement
Expand on the points you make with comprehensive explanations to achieve a complete response. For example, further explain how negative impacts manifest in everyday scenarios.
task achievement
Be clear and concise with your points to ensure the reader understands your ideas comprehensively. Avoid redundancy.
task achievement
The essay correctly identifies key components of modern advertising and its impact on consumers.
task achievement
There is a good attempt to provide specific examples to support the points, such as the mention of the Boat company and the Pakistani influence story.
coherence cohesion
The essay starts with a clear introduction and ends with a fitting conclusion, maintaining a logical structure.

Use a variety of complex and simple sentences

You should use complex sentences in your writing, but it does not mean that you should try to make all of our sentences complex.

‘Complex’ sentences are not actually very complex; they are just two or more simple sentences put together. Putting them together makes the essay more coherent and cohesive.

Examples:

I really want to study but I’m too tired.

I wore a warm coat because the weather was cold.

If action is not taken soon on climate change, global warming will get worse.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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