Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

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Advertising is a prevalent feature of modern society, influencing the choices we make daily.
While
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some argue that it remains highly effective at persuading
consumers
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to buy products, others believe that its ubiquity has diminished its impact.
This
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essay will examine both perspectives before presenting my own view that advertising continues to be a powerful force in shaping consumer
behavior
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behaviour
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. On the one hand, advertising's pervasiveness has led to a degree of desensitization among
consumers
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. People are bombarded with advertisements across various platforms—television, social media, and even public spaces.
As a result
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, many individuals have developed strategies to ignore them,
such
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as using ad blockers online or fast-forwarding through commercials on streaming services.
Moreover
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, the repetitive and often exaggerated claims made in advertisements can foster
skepticism
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scepticism
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, making people less likely to trust or act upon them.
For instance
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, an overwhelming number of ads promoting skincare products with unrealistic promises of flawless skin may cause
consumers
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to disregard the marketing altogether.
This
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suggests that the sheer volume of advertising has reduced its
overall
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effectiveness.
On the other hand
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, advertising continues to wield significant influence, particularly when executed creatively and targeted effectively. Innovative campaigns that resonate emotionally or appeal to specific demographics can leave a lasting impression and drive purchasing decisions.
For example
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, Nike’s "Just Do It" campaign has not only boosted sales but
also
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built a strong brand identity, inspiring
consumers
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worldwide.
Similarly
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, the use of celebrity endorsements, particularly on social media platforms like Instagram, taps into the trust and admiration that fans have for their idols, encouraging them to emulate their lifestyles by purchasing the same products. These examples highlight how advertising can still successfully persuade people when it is engaging and relevant. In my opinion, advertising remains an essential tool for businesses to influence consumer
behavior
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behaviour
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, despite the challenges posed by its ubiquity.
While
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some ads may go unnoticed, well-crafted and strategically placed advertisements can effectively capture attention and inspire action. The key lies in understanding the target audience and delivering messages that are meaningful, authentic, and memorable. In conclusion,
although
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the overwhelming presence of advertising has led some to overlook or distrust it, its ability to influence consumer decisions remains significant when executed thoughtfully.
Therefore
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, I believe that advertising continues to be a highly effective means of persuasion in the modern marketplace.
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task achievement
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coherence and cohesion
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task achievement
The essay successfully introduces and concludes the topic with clear stances, covering all parts of the task.
coherence and cohesion
There is a logical structure present, with ideas adequately supported by specific examples, such as Nike’s campaign.
coherence and cohesion
The cohesive devices are used effectively to maintain a clear and organized essay.

Support ideas with relevant, specific examples

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Linking words for giving examples:

  • for example
  • for instance
  • to illustrate this
  • to give a clear example
  • such as
  • namely
  • to illustrate
  • take, for example

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Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
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