While
some suggest that advertising is extremely influential, as it persuades them to purchase things, others contend that adverts have become common and people are no longer attracted to them. I firmly agree that both perspectives are valid in different scenarios.
On the one hand, advertisements are frequently endorsed by well-known personalities or celebrities. Linking Words
This
technique physiologically manipulates the viewer, as most individuals already have a para-social relationship with their idols and seeing them promote a product influences them to purchase that item. Linking Words
Furthermore
, adverts typically highlight the positive aspects of their product or service to trick individuals into believing that it is more effective than it is. In India, most edible companies like "Kissan Jam" and "Fruti" have vibrant images of tomatoes and fruits on their posters and packaging; Linking Words
however
, these products do not include those marketed sources, perhaps to prevent legal action, these brands write creative visualisation in the packaging in small letters. Linking Words
Hence
, advertisements have been successful at persuading the uneducated population to purchase the item through the use of these techniques.
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On the other hand
, with people becoming more educated, scepticism towards campaigns is growing. Most individuals nowadays widely regard advertisements as inauthentic and are less likely to pay attention to them. Linking Words
Moreover
, a person with an internet connection is predicted to receive more than 50 adverts per day, and Linking Words
this
overdose of them has made people lose interest in them.
In conclusion, an uneducated person can be persuaded by these; Linking Words
however
, rising scepticism and the oversaturation of these flyers, handouts, and digital promotions, have led to a societal change. Linking Words
This
, in turn, caused consumers to consider them as inauthentic. I firmly believe that a balanced approach needs to be taken with authentic details, and products should be marketed less frequently.Linking Words
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