In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

There is no denying the fact that in many market advertising, these days, businesses usually emphasize that their
products
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are new in some way.
This
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essay will analyze the reasons for
this
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topic and give examples. One reason that business companies emphasize that their
products
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are new is that they want to attract a huge amount of
customers
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, or even have a high rate of buying the
products
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.
For example
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, when the advertisement attracts a great number of people, the product will be sold more and more,
as a result
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, the number of received money from
customers
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will
increase
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and the
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company
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’s income will
also
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increase
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.
In addition
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to that, the
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company
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’s
customers
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always wait for the new
coming
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apply
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product that the
company
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will make, and they
also
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look to the trend things the
company
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sell to buy them. So business companies will make advertisements for new
products
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to encourage
customers
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to buy them.
For example
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, when a makeup business
company
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makes an attractive advertisement for a gloss or an eye shadow with a new colour or shape, lots of the
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company
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’s
customers
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will buy the product and it might become a trend, so the
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company
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’s
customers
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will
increase
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. In conclusion, nowadays, many businesses usually emphasize that their
products
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are new in some way in their advertising. In my opinion,
this
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is a positive development for the
company
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but it is a negative development for
customers
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. It will
increase
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the
company
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's income and
also
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the number of
customers
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, but the
customers
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will spend money on things which are not important, and they will activate a throwaway culture.

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Task Achievement
Consider providing a clearer thesis statement in the introduction that explicitly states your argument regarding the positive or negative aspects of emphasizing new products.
Task Achievement
Ensure that each main point is fully developed and supported with detailed examples to strengthen your argument.
Coherence and Cohesion
Use more cohesive devices, such as linking words and phrases, to improve the flow of your ideas between sentences and paragraphs.
Task Achievement
Try to balance your points more equally; discuss both the positive and negative aspects in more detail to provide a more nuanced view.
Coherence and Cohesion
The essay is logically structured with a clear introduction, body paragraphs, and conclusion.
Task Achievement
You provided relevant examples from the makeup industry, which makes your points relatable and grounded in real-world scenarios.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Topic Vocabulary:
  • Innovation
  • Fast-paced
  • Distinguishing
  • Psychological aspect
  • Inherently
  • Perceived
  • Continuous improvement
  • Revolutionary
  • Feasible
  • Throwaway culture
  • Undervalue
  • Longevity
  • Obscure
  • Novelty
  • Unsatisfactory
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