The diagrams present data on the proportion of people in Australia and New
Zealand
who used different types of online shopping platforms in 2012, Use synonyms
along with
the main reasons they chose to shop online.
Linking Words
Overall
, the majority of online shoppers in Linking Words
both
countries preferred to use a mix of overseas and local websites, Use synonyms
while
reliance solely on local platforms was the least common. Price was the most compelling reason for shopping online, Linking Words
whereas
other unspecified motivations were mentioned the least.
Looking first at platform preferences, 64% of Australian shoppers and 50% of New Zealanders used Linking Words
both
overseas and local websites, making Use synonyms
this
the most popular choice in Linking Words
both
countries. A notable share of users—36% in New Use synonyms
Zealand
and 24% in Australia—opted exclusively for overseas websites. Use synonyms
By contrast
, shopping solely through local platforms was relatively rare, accounting for 14% of New Zealanders and just 12% of Australians.
When it comes to the reasons behind online shopping, lower prices were by far the strongest driver, cited by 59% of Australian users and 51% of those in New Linking Words
Zealand
. Convenience played a more significant role in Australia (23%) than in New Use synonyms
Zealand
(13%). Interestingly, Use synonyms
while
a broader selection of products was a relatively minor factor for Australians (16%), it was a much more influential reason in New Linking Words
Zealand
, where over a third of respondents (34%) saw it as a key advantage. Use synonyms
Finally
, only 2% of participants in Linking Words
both
countries reported other personal reasons, indicating that the core motivations were largely shared and practical.Use synonyms
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