Successful companies use advertisements to make more sales. What can make an advertisement effective? Do you think advertisemnts are a bad thing or a good thing for the society?

Many organisations take advantage of advertising to increase their sales and profits. But some people argue that
advertisements
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may calamitously affect society. Albeit there is a dichotomy of views on
this
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concern. But my favouritism is mostly bound, people should take advantage of
advertisements
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. But it should beg for some sort of exemplifications and justifications. There are social testimonies to prove that
advertisements
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create equal
market
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opportunities and positive competition in the
market
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.
Also
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, it helps to make
market
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transparency and parity of accessibility. Throughout my essay, I will venture and pursue a speculative hypothesis by elaborating on my perception. At the same time, just as crucially, it is conceived as subject to the standard of formal assessment of the basic requirement of logical rigour and conceptual precision. A section of society harbours the belief that
advertisements
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may notoriously affect unethical manipulation, utopian exaggeration and misrepresenting reality. But from my perspective, it would tend to result in biased interpretation since
advertisements
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may conspicuously perpetuate equal
market
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opportunities and positive competition;
therefore
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, people are able to buy products and services at fair prices.
Also
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,
advertisements
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act as the maker of social justice in the business world. The contemporary business community has placed a high premium on advertising its products and services to customers in different ways. Since they are investing more money in that , and they know
that is
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the best way to increase their sales.
However
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, customers may be able to choose what goods they need using their logical thinking and reasoning ability.
Nevertheless
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, the public has parity of accessibility and availability of some products in different bands, which eradicates
market
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monopoly in the world.

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Task Achievement
Your introduction should clearly state your main opinion and the points you will discuss in the essay.
Coherence and Cohesion
Try to use simpler sentences to make your ideas easier to understand.
Task Achievement
Add more specific examples to support your ideas, such as how advertisements help consumers.
Task Achievement
You presented a clear opinion, which is important for the essay.
Coherence and Cohesion
You used some good vocabulary, showing your knowledge of the topic.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Topic Vocabulary:
  • enticing
  • compelling
  • captivating
  • engaging
  • appealing
  • resonate with
  • target demographic
  • consumer behavior
  • enticement
  • visibility
  • brand awareness
  • commercialism
  • promotional tactics
  • ethical advertising
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