IELTS Writing Correction Service
Writing Samples
Band 6

Some believe that people will buy a product based on their needs and there is no need for advertising. To what extent do you agree or disagree with essay?

According to
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 some, people will buy products based solely on their needs;
thus
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, there is no need for advertising. I disagree with
this
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 statement, as the
promotion
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 of a
product
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 allows it to reach a wide audience globally. The chief merit of advertising is the increase in
product
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 awareness it brings. Any
product
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, if promoted effectively and consistently, can make buyers perceive it more positively
due to
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 the visibility it receives.
Moreover
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,
this
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 gives the seller an advantage over competitors, since the items they are selling will stand out in the market.
For instance
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, in Pakistan, a facewash brand called Fair and Lovely gained significant traction
due to
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 its
promotion
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.
Although
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 it was not considered the best
product
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, many Pakistanis still purchased it because of the heavy advertising campaigns.
However
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, some argue that products do not require
promotion
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, provided they are of high quality and in demand. In the real world, we see many brands that rarely advertise themselves,
such
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 as Lamborghini and Ferrari. These companies have already established strong reputations and
therefore
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 do not need advertising. They know that customers seeking the best quality cars will approach them directly. In conclusion,
although
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 advertising cannot fully guarantee that a
product
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 will be successful, I believe that if a
product
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 has just been released or comes from a lesser-known brand, it can greatly benefit from
promotion
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. Advertising helps
such
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 products stand out from competitors and ultimately generate higher profits.

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task response
Your answer shows a clear view, but begin with a brief plan in the intro. A line that says you will look at both sides and then give your own view helps.
coherence and cohesion
Link ideas with simple words. Use 'and', 'but', 'also', 'because' and 'so' to show how ideas fit. Avoid long, hard sentences; break long ideas into short lines.
task response
Give more clear reasons for each point. Use 1 or 2 extra but short examples to back up your points.
structure
Structure is good: intro, two body paragraphs, and a conclusion. Keep this and make the intro show your stance quickly.
content
Choose examples that are easy to see and relate to. The 'advertising helps reach many people' point is strong; be sure it fits the claim you make.
clarity
Clear view against the idea and a logical flow.
content
Use of real world examples to back points.
coherence
Reasoning is easy to follow for most readers.

Word Count

IELTS says that you should write a minimum of 250 words in writing task 2. If you go under word count you will lose marks in task response.

A very long essay will not give you a higher band score.

Aim for between 260 to 290 words in writing task 2. This will ensure a concise essay and will be realistic in terms of time management. You have only 40 minutes to write the essay and you need around 10 minutes of planning time, so you will not be able to write a long essay in 30 minutes.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »- a book that's free for 🚀 Premium users.

Topic Vocabulary:
  • Consumer behavior
  • Marketing strategies
  • Impulse purchases
  • Informed decision-making
  • Perceived necessity
  • Emotional appeal
  • Word-of-mouth
  • Brand recognition
  • Target audience
  • Product innovation
  • Customer retention
  • Advertising saturation
  • Brand loyalty
  • Socioeconomic status
  • Critical thinking
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