Many shopping centres and malls are designed to attract young people to spend time there. What are the reasons for this? Is it a positive or negative development?
The development of many shopping centres and malls designed to attract the young enabling them to spend time there, even more time, has come up for a number of reasons. Personally, I believe the two main reasons for this are improving competitiveness and being more lucrative, and also this should be a negative change. Firstly, the owners of shopping malls design their shopping malls to attract young people in order to not only maintain but also improve competitiveness. Since doing online shopping anytime and anywhere with an Internet connection is much convenient than shopping in a brick-and-mortar shopping centre, in other words, online shops put shopping malls at a disadvantage. Secondly, the shopping centre holders design their shopping centres to appeal to the younger generation to spend time there so that the shopping centres may be more profitable. Because the more time young people spend there, the more likely they are to spend money. Therefore, enhancing competitiveness and being more profitable are the two main reasons for doing so. Moreover, as the development of many shopping centres targeting the young means the development of few shopping malls intended for middle-aged people or the elderly. With these developments, shopping centres will attract more young consumers and lose other consumers such as older people at the same time. It is crystal clear that these developments are not positive for people of all ages. Thus, I am of the opinion that many shopping malls designed for young customers should be a bad development. To sum up, there are two major reasons for the fact that many shopping malls are designed to be attractive to younger people to spend time there, including enhancing competitiveness and making more profits. Also, this development, in my opinion, is negative in that it is not beneficial to people of different ages.