If a product is sold and people buy it, then advertising is not necessary and can be considered a kind of entertainment. Do you agree or disagree with this?

Advertisement industries have been growing rapidly lately, especially since we have entered the social media era. So many entrepreneurs introduce their products and innovations by advertising through social media.

However

, some people believe that advertising is not useful if a

product

can be sold easily. There is

also

a notion that if

this

case happened, advertising will be

lost its

Accept comma addition

lost, its

main function and can only be seen as an entertaining source. In

this

essay, I shall explain some functions of advertising itself and provide some arguments about why I disagree with the statement above.

To begin

with, advertising has several functions,

for instance

introducing products to the

market

, creating a

brand

image

, and increasing sales. There are several products that are not necessary to be advertised because they only reach a niche

market

, namely Rolex, a

brand

of a luxury watch.

However

, in general, advertising a

product

can give some beneficial impacts as mentioned before.

Furthermore

, we have to be clear the

market

segment and the

market

size that we want to reach for a

product

. If we only think about short-term sales and profit,

then

advertising is clearly unnecessary.

For example

, selling a homemade cake to our classmates. It can be easily sold, but it is not scalable and sustainable.

However

, if we want to sell skin care products, we have to gain customers’ trust even just to try the

product

samples. We have to build the

brand

image

that the skin care products that we sell are safe. Once we have gained

customers

Suggestion

customers'

trust and successfully built the desired

brand

image

, the

product

selling will be increasing year by year, and

this

process can be enhanced by endorsing some famous actress to use the skin care products. To conclude, I personally disagree with the opinion that advertising is unnecessary and only a kind of entertainment. I believe there are some benefits of advertising a

product

if we set a long-term and sustainable goal, not only simply sell the

product

, but

also

build a

brand

image

.