If a product is sold and people buy it, then advertising is not necessary and can be considered a kind of entertainment. Do you agree or disagree with this?

Advertisement industries have been growing rapidly lately, especially since we have entered the social media era. So many entrepreneurs introduce their products and innovations by advertising through social media.

However

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, some people believe that advertising is not useful if a

product

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can be sold easily. There is

also

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a notion that if

this

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case happened, advertising will be

lost its

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lost, its

main function and can only be seen as an entertaining source. In

this

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essay, I shall explain some functions of advertising itself and provide some arguments about why I disagree with the statement above.

To begin

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with, advertising has several functions,

for instance

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introducing products to the

market

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, creating a

brand

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image

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, and increasing sales. There are several products that are not necessary to be advertised because they only reach a niche

market

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, namely Rolex, a

brand

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of a luxury watch.

However

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, in general, advertising a

product

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can give some beneficial impacts as mentioned before.

Furthermore

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, we have to be clear the

market

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segment and the

market

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size that we want to reach for a

product

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. If we only think about short-term sales and profit,

then

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advertising is clearly unnecessary.

For example

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, selling a homemade cake to our classmates. It can be easily sold, but it is not scalable and sustainable.

However

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, if we want to sell skin care products, we have to gain customers’ trust even just to try the

product

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samples. We have to build the

brand

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image

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that the skin care products that we sell are safe. Once we have gained

customers

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customers'

trust and successfully built the desired

brand

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image

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, the

product

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selling will be increasing year by year, and

this

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process can be enhanced by endorsing some famous actress to use the skin care products. To conclude, I personally disagree with the opinion that advertising is unnecessary and only a kind of entertainment. I believe there are some benefits of advertising a

product

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if we set a long-term and sustainable goal, not only simply sell the

product

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, but

also

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build a

brand

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image

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.