If a product is sold and people buy it, then advertising is not necessary and can be considered a kind of entertainment. Do you agree or disagree with this?
Advertisement industries have been growing rapidly lately, especially since we have entered the social media era. So many entrepreneurs introduce their products and innovations by advertising through social media.
However
, some people believe that advertising is not useful if a product
can be sold easily. There is also
a notion that if this
case happened, advertising will be lost its
main function and can only be seen as an entertaining source. In Accept comma addition
lost, its
this
essay, I shall explain some functions of advertising itself and provide some arguments about why I disagree with the statement above.
To begin
with, advertising has several functions, for instance
introducing products to the market
, creating a brand
image
, and increasing sales. There are several products that are not necessary to be advertised because they only reach a niche market
, namely Rolex, a brand
of a luxury watch. However
, in general, advertising a product
can give some beneficial impacts as mentioned before.
Furthermore
, we have to be clear the market
segment and the market
size that we want to reach for a product
. If we only think about short-term sales and profit, then
advertising is clearly unnecessary. For example
, selling a homemade cake to our classmates. It can be easily sold, but it is not scalable and sustainable. However
, if we want to sell skin care products, we have to gain customers’ trust even just to try the product
samples. We have to build the brand
image
that the skin care products that we sell are safe. Once we have gained customers
trust and successfully built the desired Suggestion
customers'
brand
image
, the product
selling will be increasing year by year, and this
process can be enhanced by endorsing some famous actress to use the skin care products.
To conclude, I personally disagree with the opinion that advertising is unnecessary and only a kind of entertainment. I believe there are some benefits of advertising a product
if we set a long-term and sustainable goal, not only simply sell the product
, but also
build a brand
image
.
Submitted by mega.watty1994 on
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