Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while others think there are disadvantages to this. Discuss both sides and give your opinion

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Although

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some companies endorse sports as a method of promoting their business. Some people are of the opinion that it is advantageous while others believe that there are problems associated with

this

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. I consider that companies supporting sports, is a good way of gaining publicity. On the one hand, patronizing sports ensures popularity and more patronage in business and I agree. Many companies today are recognized because they sponsor numerous sports. To illustrate, today, Puma and Adidas have taken over numerous sports- outfit companies because of their devoted support for so many football teams all over the world.

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, businesses that sponsor sports are widely known and patronized.

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, companies gain a high level of trust from the masses when they sponsor sports. A popular energy drink which has been in existence since the 80’s became relevant to me when I saw Usian Bolt a marathon race champion advertise for them.

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, giving me an assurance in the quality of their product.

On the other hand

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, the problem associated with using sports to communicate about a product to people is that

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adverts require huge amount money. It is only a financially balanced company that can embark on

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endorsements. To clarify, Pepsi endorses only world’ best footballers for their advertisements, which would definitely cost them a fortune.

As a result

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such

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companies will be spending so much in promoting their business. In conclusion, while people vary in their opinion, I think companies stand a better chance to succeed when they support sports companies as a means of publicizing themselves.

Although

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they tend to spend so much by choosing

such

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method of publicity.

Submitted by How on Mon Aug 19 2019

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meeting the goal of 7 or more
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meeting the goal of 3 or fewer
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Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 9.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 7.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

273 words

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Topic Vocabulary:

Sports sponsorship
financial support
athletes
brand visibility
awareness
commercialization
integrity
dependencies
corporate funds
unethical practices
strategic partnerships
communal relations
promote healthy lifestyles

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