Marketing and promotion is the key to successful business. To what extent do you agree?

There are several strategies for businesses to achieve success
a competitive market. It has been claimed that advertising is the principal reason for a successful
. In my opinion, it is not only through advertising that will bring a
to the top, but
through the
of its products or services that will help maintain its prosperity. Certainly, marketing and promotion creates a huge impact on selling products or services.
To begin
, effective advertising creates brand awareness to the public especially target consumers. Through mass media and other ways of promotion, new and unknown companies establish themselves in the market and attract consumers who might want to try their product or services.
, advertising reminds customers of established companies of their existing products as well as new special offers.
helps companies be the
option and may increase customer loyalty.
plays a vital role in a successful
. After all, no matter how popular the product or services are by using marketing and promotion, if they are of poor standards
consumers cannot trust the company.
In particular
, most consumers are
, they will look for an alternative brand that will satisfy their standards.
quality consistency
Accept comma addition
quality, consistency
relatively builds brand credibility that helps in maintaining loyalty from the consumers so they will continue to purchase from the company in the future. In conclusion,
advertising is necessary in achieving
success as it is a strategy that attracts customers, I believe that a good
of products and services is equally important because it builds consumer trust and the company’s reputation that maintains the loyalty of its customers,
keeping the
at the top.

Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation


To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

Read more in the eBook

The Ultimate Guide to Get a Target Band Score of 7+ »

* free ebook for Premium users

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

What to do next: