Marketing and promotion is the key to successful business. To what extent do you agree?

There are several strategies for businesses to achieve success

on

Suggestion

in

a competitive market. It has been claimed that advertising is the principal reason for a successful

business

. In my opinion, it is not only through advertising that will bring a

business

to the top, but

also

through the

quality

of its products or services that will help maintain its prosperity. Certainly, marketing and promotion creates a huge impact on selling products or services.

To begin

, effective advertising creates brand awareness to the public especially target consumers. Through mass media and other ways of promotion, new and unknown companies establish themselves in the market and attract consumers who might want to try their product or services.

Furthermore

, advertising reminds customers of established companies of their existing products as well as new special offers.

This

helps companies be the

first

option and may increase customer loyalty.

However

,

quality

also

plays a vital role in a successful

business

. After all, no matter how popular the product or services are by using marketing and promotion, if they are of poor standards

then

consumers cannot trust the company.

In particular

, most consumers are

quality

conscious,

therefore

, they will look for an alternative brand that will satisfy their standards.

Moreover

,

quality consistency

Accept comma addition

quality, consistency

relatively builds brand credibility that helps in maintaining loyalty from the consumers so they will continue to purchase from the company in the future. In conclusion,

although

advertising is necessary in achieving

business

success as it is a strategy that attracts customers, I believe that a good

quality

of products and services is equally important because it builds consumer trust and the company’s reputation that maintains the loyalty of its customers,

thus

keeping the

business

at the top.