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Band 7.5

Marketing and promotion is the key to successful business. To what extent do you agree?

#promotion #business
There are several strategies for businesses to achieve success
on
Suggestion
in
 a competitive market. It has been claimed that advertising is the principal reason for a successful
business
. In my opinion, it is not only through advertising that will bring a
business
 to the top, but
also
 through the
quality
 of its products or services that will help maintain its prosperity. Certainly, marketing and promotion creates a huge impact on selling products or services.
To begin
, effective advertising creates brand awareness to the public especially target consumers. Through mass media and other ways of promotion, new and unknown companies establish themselves in the market and attract consumers who might want to try their product or services.
Furthermore
, advertising reminds customers of established companies of their existing products as well as new special offers.
This
 helps companies be the
first
 option and may increase customer loyalty.
However
,
quality
also
 plays a vital role in a successful
business
. After all, no matter how popular the product or services are by using marketing and promotion, if they are of poor standards
then
 consumers cannot trust the company.
In particular
, most consumers are
quality
 conscious,
therefore
, they will look for an alternative brand that will satisfy their standards.
Moreover
,
quality consistency
Accept comma addition
quality, consistency
 relatively builds brand credibility that helps in maintaining loyalty from the consumers so they will continue to purchase from the company in the future. In conclusion,
although
 advertising is necessary in achieving
business
 success as it is a strategy that attracts customers, I believe that a good
quality
 of products and services is equally important because it builds consumer trust and the company’s reputation that maintains the loyalty of its customers,
thus
 keeping the
business
 at the top.

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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