IELTS Writing Correction Service /
Writing Samples /
Band 7.5

Many companies use advertisements to increase their sales. What are the main factors that make an advertisement effective? Is advertising a good thing or a bad thing for society?

#companies #advertisements #sales #factors #advertisement #society
Product selling companies hire advertising agencies to make commercials for their products so that they can increase profit.
This
 essay will discuss that out of various factors, the theme and cast are the most important which must be considered while making an ad more effective.
However
, I believe that advertisements are imperative because they are used to cultivate awareness in public. To embark with, a theme of the commercial is of utmost importance because it decides which age-group of people needs to target.
This
 is to say, if a company is advertising a chocolate bar,
then
 the audience would be mostly children. Their aim should be making the commercial more colourful and appealing to children so that they want to buy that chocolate candy.
For example
, the Audi company is earning billions of dollars annually because the brand ambassador of Audi car is Virat Kohli, who has a huge fan following all over the world, people buy an Audi car to imbibe his lifestyle.
Nevertheless
, advertisements are used to create awareness in the society about a social evil,
such
 as corruption, health issues, augmenting crime rate, and the list goes on.
This
 can be done by highlighting the problem, it's possible effects and solutions, that people can adopt in society to extirpate them.
For example
, a similar initiative was taken in Germany in which the government educated their nation on widespread AIDS, and
also
 tell them measures which should be taken by people to protect them from
this
 contagious disease.
Therefore
, it results in a 46% decrease in affected cases which are reported annually. To conclude, advertisements are a good thing for the society because ads are used as a tool to address nations on an alarming situation;
however
, the theme of the message must be unique, and the selection of the cast plays a central role in making an ad more effective.

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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