Many people like to wear fashionable clothes. Why do you think this is the case? Is this a good thing or a bad thing?

Trendy clothing is a preference for a lot of people.

This

is due to a couple of reasons like expensive marketing drives by high-street brands as well as consumers looking for a

change

in their styles.

This

essay will look at the above mentioned reasons in detail and weigh if following

fashion

is good or bad. An industry of

fashion

brands exists in today's time, which is constantly releasing new styles on the market. To sell these styles, these companies spend heavily on marketing in the pursuit of making their latest collection a

trend

for that season. They use various marketing channels like electronic, print, billboards and celebrity endorsements. As an example, recently a product names 'Cute Neon Bag' from a brand got hugely popular and became a

trend

. When a recent article sought out reasons behind

this

, it was revealed that the bag was copyrighted by one of the big retailers who was marketing it heavily,

thus

turning it into a

trend

.

Although

in many cases there is concerted effort behind the

mainstreaming

of a

trend

, sometimes people follow

fashion

because they are looking for a

change

in their wardrobes.

This

may be induced by changing of seasons, politics or the arrival of the holiday season.

For instance

, a research stated that in the spring season, people have a tendency to wear bright clothing. The same research quoted a person saying 'I like to wear bright colours as

this

reflects my mood and the mood of

this

beautiful city around me'.

Therefore

, the reason for wearing trendy clothing is people looking for a

change

. In conclusion, dressing up in the latest

fashion

clothing is a good thing.

This

is because it supports the clothing industry of the country and

also

adds

change

in the lives of consumers.

Hence

, there is no reason why users should not wear the latest style if it is what they prefer to dress up in.