Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while other thinks is has disadvantages to this. Discuss both views and give your opinion?

Some would argue that sponsoring sports i
s
Suggestion
are
an effective way for companies in advertising themselves, while others disagree and think that
this
method
is not beneficial. Apart from discussing both sides of the argument,
this
essay will
also
discuss why becoming a sponsor of sports, especially the popular one, is advantageous for the companies. On the one hand, it is often thought that if companies allocate some of their marketing budgets to sponsor well-known sports clubs, they would benefit from having a high reputation, not only within their own country but
also
worldwide.
This
method
has been used, especially for major businesses, in promoting themselves into the international market to attract more potential customers, as well as to expand their business globally.
This
can be seen by the growing number of companies,
such
as Herbalife and Samsung, where their names often appear during the Football W
orldcup
Suggestion
World Cup
Championship. It i
s
Accept comma addition
is, therefore
therefore
,
this
method
is preferred as one of the most effective ways of marketing the business.
On the other hand
, many people are against
this
method
of advertising as it has some potential risks for the companies. As we may be aware, the cost of sponsoring
such
a popular sports c
lubs
Suggestion
club
can be prohibitive, and
as a result
, they may not be able to continue sponsoring the clubs due to the monetary issues.
This
is exemplified by 50% of the companies in L
ondon where
Accept comma addition
London, where
they have discontinued to become the sponsor of local sports clubs.
However
,
this
idea should not be a stopper for companies to be marketed and recognized in the global market. Overall, despite some possible risks that the company may face by funding certain sports tournaments for advertising purposes, the advantages of it,
such
as globalizing their brands and reputations, are far more beneficial.
Therefore
, I believe that
this
method
of advertisement is more effective as companies would gain even more profit from global market recognition.

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Topic Vocabulary:
  • Sports sponsorship
  • financial support
  • athletes
  • brand visibility
  • awareness
  • commercialization
  • integrity
  • dependencies
  • corporate funds
  • unethical practices
  • strategic partnerships
  • communal relations
  • promote healthy lifestyles
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