Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while other thinks is has disadvantages to this. Discuss both views and give your opinion?

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Some would argue that sponsoring sports i
s
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are
an effective way for companies in advertising themselves, while others disagree and think that
this
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method
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is not beneficial. Apart from discussing both sides of the argument,
this
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essay will
also
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discuss why becoming a sponsor of sports, especially the popular one, is advantageous for the companies. On the one hand, it is often thought that if companies allocate some of their marketing budgets to sponsor well-known sports clubs, they would benefit from having a high reputation, not only within their own country but
also
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worldwide.
This
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method
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has been used, especially for major businesses, in promoting themselves into the international market to attract more potential customers, as well as to expand their business globally.
This
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can be seen by the growing number of companies,
such
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as Herbalife and Samsung, where their names often appear during the Football W
orldcup
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World Cup
Championship. It i
s
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is, therefore
therefore
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,
this
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method
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is preferred as one of the most effective ways of marketing the business.
On the other hand
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, many people are against
this
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method
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of advertising as it has some potential risks for the companies. As we may be aware, the cost of sponsoring
such
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a popular sports c
lubs
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club
can be prohibitive, and
as a result
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, they may not be able to continue sponsoring the clubs due to the monetary issues.
This
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is exemplified by 50% of the companies in L
ondon where
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London, where
they have discontinued to become the sponsor of local sports clubs.
However
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,
this
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idea should not be a stopper for companies to be marketed and recognized in the global market. Overall, despite some possible risks that the company may face by funding certain sports tournaments for advertising purposes, the advantages of it,
such
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as globalizing their brands and reputations, are far more beneficial.
Therefore
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, I believe that
this
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method
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of advertisement is more effective as companies would gain even more profit from global market recognition.

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Topic Vocabulary:
  • Sports sponsorship
  • financial support
  • athletes
  • brand visibility
  • awareness
  • commercialization
  • integrity
  • dependencies
  • corporate funds
  • unethical practices
  • strategic partnerships
  • communal relations
  • promote healthy lifestyles
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