On the other hand, in my opinion, soft measures are more effective in preventing accidents because they address the causes of unsafe driving. Education campaigns can help drivers to understand the real consequences of speeding or using mobile phones while driving, encouraging them to develop responsible habits rather than simply obeying rules because of fear. In addition, governments can enhance road safety by investing in safer infrastructure, including better street lighting, clearly marked pedestrian crossing and well-designed roads. For example, a young or inexperienced driver may avoid an accident not because they are afraid of a fine, but because they have received proper training on how react in hazardous situations. Besides that, safer road design can also prevent collisions even when car users make unintentional mistakes. These measures are particularly valuable, given that they reduce car accidents before any offence occurs.