IELTS Writing Correction Service /
Writing Samples /
Band 7

Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while other thinks is has disadvantages to this. Discuss both views and give your opinion?

#companies #sponsor #sports #people
Some would argue that one of the most effective ways for companies in advertising themselves is by sponsoring sports club, while others disagree and think that it is not beneficial. Apart from discussing both sides of the argument,
this
 essay will
also
 discuss why becoming a sponsor of sports, especially the popular one, is advantageous for the companies. On the one hand, it is often thought that if companies allocate some of their marketing budgets to sponsor well-known sports clubs, they would benefit from having a high reputation, not only within their own country but
also
 worldwide.
This
 method has been used, especially for major businesses, in promoting themselves into the international market to attract more potential customers, as well as to expand their business globally.
This
 can be seen by the growing number of companies,
such
 as Herbalife and Samsung, where their names often appear during the Football World Cup Championship.
Therefore
,
this
 way is always preferred as the marketing tool for businesses.
On the other hand
, many people are against
this
 method of advertising as it has some potential risks for the companies. As we may be aware, the cost of sponsoring
such
 popular sports players can be prohibitive, and
as a result
, some companies would have to deal with financial issues.
This
 is exemplified by 50% of the companies in London, where they have discontinued to become the sponsor of the local sports-related clubs due to its high-cost.
However
,
this
 idea should not be a stopper if the companies want to be marketed and recognized in the global market. Overall, despite some possible risks that the company may face by funding certain sports tournaments for advertising purposes, the advantages of it,
such
 as globalizing their brands and reputations, are far more beneficial.
Therefore
, I believe that
this
 method of advertisement is more effective as companies would gain even more profit from global market recognition.
Submitted by fatim.assahra on

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Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

  • for example
  • for instance
  • to illustrate this
  • to give a clear example
  • such as
  • namely
  • to illustrate
  • take, for example

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Topic Vocabulary:
  • Sports sponsorship
  • financial support
  • athletes
  • brand visibility
  • awareness
  • commercialization
  • integrity
  • dependencies
  • corporate funds
  • unethical practices
  • strategic partnerships
  • communal relations
  • promote healthy lifestyles
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