Many people buy product that they do not need and replace old products with new ones unnecessarily.(4.15) Why do people buy things they do not really need? Do you think this is a good thing?

Nowadays, a large number of people not only purchase items what they do not have actual demand, but

also

take a fresh

one

exchanging the existing

one

aimlessly. The major reason behind

that is

the influence of media.

However

, in my opinion,

this

is a negative trend as it has adverse ramifications. Advertisement greatly influences people’s consuming pattern. These days, manufacturing companies are promoting their products in several ways,

such

as through television & radio broadcastings, e-commerce, billboards, brochures, and door to door visits. In all these promotional activities, commodities are presented in

such

attractive ways that the viewers easily get motivated and feel a sense of grasping these.

Thus

,

such

persuasion allures to purchase more and more

although

the consumers have no

such

need of these goods.

For instance

, many people often seem to have more than

one

cell phones and they spent for that after watching the updates of the phone company in the advert on the television or website. Undoubtedly, it is a very negative aspect as it might put huge financial strain on the buyers, who have limited income.

This

is because,

such

behaviour makes a person less conscious to the financial management;

therefore

, shopping unconsciously cause that person to have a scarcity of money later in their life.

As a result

, these buyers might face difficulties when they actually need money to spend on serious issues.

For example

, a recent study conducted by daily Times reveals that, a large number of citizens who are Shopaholic cannot afford their medical expenses despite having a standard monthly salary. In conclusion, from many of the causes, media broadcasting is the most crucial

one

for the increase of buying behaviour, which is completely a harmful propensity as it creates extra expenditure.

Nevertheless

,

this

problem could be reduced by individual awareness.