Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

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These days the reason of rising sales of popular products is the result of advertisements that people watch on television or see on social media rather than buying products which are of necessity. In my opinion, the above statement is partially true as there are individuals who easily get influenced by advertisements, especially
younger
Suggestion
the younger
generation.
On the contrary
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, there are people who keep track of their expenses and who do not believe in
such
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advertisements. In today's digital world, there are various platforms to advertise
ones
Suggestion
one
one's
product. There is - television, social media apps like Instagram and the Facebook. Youngsters, these days, spend
lot
Suggestion
lots
of their time on mobile phones and
hence
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are easily convinced by advertisements.
Also
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, since the goods can be brought online
convinently
in a convenient manner
conveniently
, it is easier to spend money on unnecessary things. Like, one of my
friend buys
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friends, buys
friends buys
clothes after she scrolls through a Myntra
sponsered
assume sponsorship of
sponsored
post on Instagram. If you see older generation, they have been taught, from childhood, the concept of saving.
In addition
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, people who are in their 40s and above do not use their phones as much as younger adults and teenagers.
Hence
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, they are less likely to get influenced by
this
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kind of advertising.
For instance
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, my father has been buying his clothes from Raymonds and still buys it from there without getting tempted by all the online ads. In conclusion, I somewhat agree that ever-rising sales of famous brands is
power
Suggestion
the power
of advertising but not all people buy products being blinded by advertisements.
Instead
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,
such
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people buy products only if they are the need of the hour.
Submitted by ruchi.shahri17 on

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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