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Writing Samples /
Band 6.5

Many people believe that advertising has negative effects on consumers. To what extent do you agree?

#people #effects #consumers
Advertising can bias the decision-making process of the public;
this
 can have positive as well as negative outcomes.
This
 essay will discuss on how advertising is significantly beneficial.
Firstly
, advertising is a medium where a product is presented to the target audience so as to create awareness, which will in turn lead to
further
 action from the intended demography. Advertising is essentially needed across all industries to promote their offerings.
For instance
, not long before the internet era advertising was used largely for retail promotions;
however
, due to the digital revolution advertising has been adopted in numerous unconventional fields
such
 political campaigns, military recruitment and national tourism.
This
 large-scale adoption is mainly attributed to the opportunity to control the narrative of the story and public perception of the brand.
Secondly
, advertising is a mammoth source of revenue generation and has a whole micro-economic industry built-in to its concept. It is
this
 rising
cashflow
Suggestion
cash flow
 that enables many companies to offer their services and products for free to the people.
For example
, many of the current modern age large technology companies
such
 as Google and Facebook largely rely on the advertising revenues for their business. Advertising enables creative professional to work on their ideas and showcase it to the masses.
This
 aspect of advertising provides employment in various primary and secondary industries. In conclusion, though advertising can skew the perspective of the participants, it is a necessary medium of expression and communication as it serves as a platform to present products and services to the people along with the added intangible benefits
such
 as job and wealth creation.

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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