Some companies sponsor sports as a way to advertise themselves. Some people think it is good while others think there are advantages to this. Discuss both sides and give your opinion

Recent years have witnessed more financial assistance given to sports by various companies. In my opinion,
this
trend has both benefits and drawbacks, and there is a need for strict regulations to sport
sponsorship
. On the one hand,
sponsorship
of sports has certain advantages.
Initially
, it benefits players, teams, and clubs in terms of finance. It is obvious that sports need money for performance improvement. If a player desires to compete at a higher level, he needs investment in training and equipment. In
this
case, state funding may be insufficient and
sponsorship
from corporations plays a vital role.
Second
, sports funding is a brilliant marketing strategy. Through sports, companies can connect with spectators, viewers, and general public to promote their brand and improve sales.
On the other hand
, there could be several negative impacts on sports
sponsorship
. The
first
one regards the uneven distribution of fund among different types of sports. A research concluded that more popular sports
such
as soccer and baseball often receive much more money than other sports. In the long term, it could lead to the end of several sports due to inadequate investment.
Additionally
, players and teams are usually under the control of their sponsor companies. They have to obey the investors in choosing sports outfits or even personal items. In conclusion, financial assistance is beneficial for the development of sports and sponsors.
However
, all activities in sports
sponsorship
should be strictly regulated to ensure that the freedom and privacy in sports are not invaded.

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Topic Vocabulary:
  • Sports sponsorship
  • financial support
  • athletes
  • brand visibility
  • awareness
  • commercialization
  • integrity
  • dependencies
  • corporate funds
  • unethical practices
  • strategic partnerships
  • communal relations
  • promote healthy lifestyles
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