More and more people want to own items such as cars, clothing and other things, that are made by famous brands. What are the reasons for this? Do you think it is a positive or negative development?

In

this

materialistic and money-driven society, an increasing number of people desired to have products those belong to the well-known brands.

This

essay will outline the possible reasons of

this

tendency and explain why

this

is a negative advancement to the individual as well as to the society. There are several reasons of why people are more inclined towards the branded possessions. The main cause is the branded items hold some prestigious value,

in other

words if

Accept comma addition

words, if

people own any luxury item from a renowned name, it will give them a sense of pride. To illustrate, when a person wears a designer outfit from an international brand,

for

example Zara

Accept comma addition

example, Zara

or Prada, he or she will feel more influential or rich. Another reason why people choose to have branded products is because of the high quality. It is commonly believed that

although

the products from those rich brands can cost huge money

nevertheless

people can make use of those for a long time.

However

, the intention to buy products from the famous brands is an

unfavorable

not encouraging or approving or pleasing

unfavourable

progress. The

first

reason is that there are people who

can not

can not

cannot

afford to buy those products and

this

inability can cause a sense of incompetence and failure. By

this

way, their un-satisfied desire can cause depression which results in disturbed mental well-being. Another reason is that, by only focusing on the international famous brands, our local business will be hampered. If we want to enrich our traditional and ethnic fashion, our own products need to be sold. In conclusion, people nowadays are more focusing on buying products from internationally acclaimed brands because it not only gives them a sense of gratification but

also

the product`s quality is

also

ensured.

However

,

this

mentality can have detrimental effects on the people who

can not

can not

cannot

afford those as well as our local business will be devalued.