Large businesses have big budgets for marketing and promotion and as result, people gravitate towards buying their products. what problems does this cause? what could be done to encourage people to buy local products?

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Large amounts of money spent on advertising of the product encourages people to
purchase
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them.
This
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has tremendously affected the local business resulting in less sales.
This
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can be controlled a number of ways as discussed below. The heavy investments on marketing of various products makes them tempting for people so they
purchase
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the product without looking at its price.
This
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has resulted in general public becoming extremely brand conscious and increased imports of these foreign products. The increased imports may affect the economy of government and generalised price hike.
Moreover
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, the availability and marketing of these international products have resulted in reduced sales of local products which more or less have the same properties and effects, but due to lack of advertisements people are not convinced to
purchase
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them.
This
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may affect the local business and reduced sales and may eventually culminate in the closure of factories and industries in an area.
This
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may adversely affect the economy of a country. People should be encouraged to buy local products and it can be done in a number of ways. The governments` tax on advertisements of local products may be reduced as marketing plays a key role in convincing people to
purchase
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it.
Hence
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, even with a small budget on marketing, products can be made popular.
Moreover
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, the rulers should increase tax on import of
such
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products, making them inaccessible to the general public so the local products will be utilised better.
In addition
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, the locally synthesized consumer products should improve quality to make them compatible with international brands.
For example
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,
this
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has been done in some developing countries with varying degrees of success who have a quality assurance team on government level.
This
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team conducts inspection of factories and industries and ensure best quality. In conclusion, people should be encouraged to consume local products as their sales play an important part in the prosperity of a country.
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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • over-reliance
  • disrupts
  • entrepreneurship
  • economic diversity
  • monopolistic
  • financial power
  • homogenization
  • awareness campaigns
  • tax incentives
  • sustainability
  • artisan
  • eco-friendly
  • dominate
  • innovation
  • stifle
  • richness
  • cultures
  • traditions
  • highlighting
  • distinguish
  • superior
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