Marketing and promotion is the key to a successful business . To what extent do you agree?

Marketing and

promotion

have become an increasingly popular tool amongst corporations. They deem these activities necessary for the success of the

company

. I strongly agree that marketing and

promotion

is a key activity for a

company

and should be thoroughly planned.

Firstly

, marketing and

promotion

are essential to building

brand

awareness. It is vital as every business aims to attract consumers to purchase their products. Campaigns and advertisements are part of the activities that ensure that consumers acknowledge the

brand

's presence and goods they offer in the very

first

place.

Hence

, marketing strategy should be thoroughly planned, because attractive advertisements will draw the public’s initial interest in trying the product.

For instance

, The Body Shop has been promoting its

environmental

Suggestion

environment

environmentally

-friendly body products to draw the public’s initial attention and to give assurance for the

first

-timer customers that their products are safe.

Therefore

, these constant engagement activities can gain people's initial preference for brands.

Secondly

, marketing strategy is vital for a

company

to maintain its presence amongst society.

Although

many companies work on relatively similar industries, marketing and

promotion

activities assure that the

brand

's image and products are well distinguished and attached within the mind of the consumers. Companies should continue to engage their customers, as it is important to ensure that the customers are still buying the products to boost the

company

's revenue.

For instance

, Dunkin Donuts continuously sends SMS containing promotions, to people around the store, which reminds the nearby customers that they should buy a doughnut with promo available, and the method has been proven effective. With the constant reminder, customers' loyalty is more likely guaranteed. In conclusion,

this

essay argued why marketing and

promotion

are essential for businesses. In my opinion, these strategies can boost

brand

awareness and maintain people's preference for the

brand

.