Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while others think there are disadvantages to this. Discuss both sides and give your opinion?

As the world of business continues to evolve, the way people advertise their products and services

also

Linking Words

changes

accordingly

Linking Words

to fit the newer generation of consumers. Recently, one of the most popular ways of advertising is the act of sponsoring certain sports to expose the

brand

Use synonyms

of the

company

Use synonyms

. As seemingly beneficial as it sounds, there are hidden costs and cons of

this

Linking Words

way of marketing.

Hence

Linking Words

, in

this

Linking Words

essay, both pros and cons of

sport

Use synonyms

endorsing will be discussed.

Firstly

Linking Words

, it is certainly true that sponsoring popular

sport

Use synonyms

activities

such

Linking Words

as baseball, football and basketball, through putting up billboards within the arenas or stadiums and playing commercials on the huge TV screens during break times, can bring a lot of attention to the

brand

Use synonyms

of the sponsors. As a matter of fact, the whole purpose of sponsoring any kind of public gathering, that attract a large amount of people to participate in

such

Linking Words

as the Olympic, is done with the intention to unconsciously insert their

brand

Use synonyms

awareness into the consumers' head, making them think or be reminded of their brands

first

Linking Words

when asked about a certain field of products or services.

For example

Linking Words

, according to a recent survey conducted by the researchers of the University of Oxford, it has been found that companies, consist of a high number of sponsorships in

sport

Use synonyms

events, have approximately up to a whooping 90% chance of getting mentioned

first

Linking Words

by people when asked to list down the names of goods or services available in a certain market.

On the other hand

Linking Words

, there have

also

Linking Words

been some opposition to spending money to support sports players and activities due to the low level of "Investment Return Rate".

In other words

Linking Words

, by investing a large sum of fund into certain famous

sport

Use synonyms

players and events,

company

Use synonyms

risk the fact that their investment will not come back in the form of increasing sales,

brand

Use synonyms

awareness, or strongly liked public reputation, as much as they expect it to. The reason behind

this

Linking Words

is because most of these advertisements are usually hidden in the background or costly to the

company

Use synonyms

which can lead to financial ruins.

For instance

Linking Words

, there was a case in 2018 which was about a hair care product

company

Use synonyms

becoming bankrupt due to overuse of the financial resources of the

company

Use synonyms

just to support their

sport

Use synonyms

marketing campaign. The

company

Use synonyms

eventually got some of their sales going up,

however

Linking Words

, it was not enough to sustain the business, and

as a result

Linking Words

, filed for bankruptcy by the end of 2018. In conclusion, people face trade off, and in the business and marketing field is

also

Linking Words

no different. No matter what form of marketing a

company

Use synonyms

might consider, proper measures between advantages and disadvantages must be considered before jumping into any operation. From a personal perspective, sports sponsoring should only be done by financially stable companies that have a lot of fund to spare.

Conversely

Linking Words

, medium and small companies must find other ways of advertising that does not eat up a large amount of money.