Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with?

#people #advertisements #products #lives

We are living in a materialistic world. Some commodities are necessities, some are luxurious and some we buy in "rat race". Yes, "rat race" suits best for the things we buy because they are sold to us not because we want to buy them. The credit for

this

not so thoughtful buying goes to the sales or advertising professionals. I am of the opinion that advertising encourages us to buy things that we really do not need. There are two sayings - "

First

impression is the

last

impression" and "Fear can make a man do anything". These are not just plain English phrases, but in today's era, they have become the tag line for advertising. The professionals in the field of advertising are known to advantage of them. Life insurance,

for example

, is sold out of human fear to die or the casualties that will be caused if a person meets with an accident. Even in the field of information technology, database and data analytics companies sell their solutions by instilling in the fear of the consequences of loosing data if the system crashes. Green tea is another example. There are a few who know the benefits of green tea. But a very large section of the society consumes green tea because the most commonly used tag line for advertising is "You lose weight". I too once bought beautiful wine glasses from a department store. I knew I didn't drink, but still I added the same to my basket. Just because they looked so classy.

Also

, the salesperson somehow convinced me that I won't get

such

beautiful wine glasses at

such

an affordable price. According to a study, a person's brain is the most vulnerable after 10:30 PM or 11 PM and he can be convinced to buy anything at that time.

That is

actually one

such

reason that all the sale programs are broadcasted on television after 11 PM. So advertising or sales is all about the efficiency to present the product in a manner that the customer feels that the product is the best and nobody else can sell him the product at

such

an affordable price.

Submitted by mk20gem on Sun May 10 2020

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Sentence 3 - Thesis
Sentence 4 - Outline sentence

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Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 3 - Second supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 4 - Conclusion

Sentence 1 - Summary
Sentence 2 - Restatement of thesis
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7Linking words
meeting the goal of 7 or more
0Word repetition
meeting the goal of 3 or fewer
0Grammar mistakes
 

7 paragraphs

359 words

0123456789.0505

Overall Band Score

Coherence and Cohesion: 4.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 9.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 4.5

Complete response

4.5

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

encourage
persuade
manipulative
unnecessary
excessive
artificial needs
desires
consumers
oversaturation
impulse buying
financial problems
inform
educate
features
benefits
innovations
raise awareness
social issues
positive behavior
enrich
well-being

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Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with?

Fully explain your ideas

Essentional vocabulary list for IELTS Writing 7+

Nowadays people use social media to keep in touch with others and be aware of the news. Do the advantages of this outweigh the disadvantages?

In many large cities, people have to spend hours driving in heavy traffic every day. What are the effects of this on society and the individual? What can be done about it? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Some people believe that it is a waste of time ot read read newspapers and watch news on televison. To what extent do you agree or disagree?

In some countries children take up paid jobs during the summer vacation. Some people feel that this amounts to child labour. Others argue that summer jobs help children learn valuable lessons. Discuss both views and give your opinion.