Colour is a powerful tool that is used to great effect by manufacturers and retail companies when they try to sell us something. In fact, many of the purchasing decisions we make are partly or largely influenced by colour. How true is this statement? How much does colour influence us when we buy something?

​ I believe that

colour

has a huge impact on how we shop. ​ There are hundreds and thousand types of phone cases with same specification and price. And my as a billions of others buyers choice depends only on

colour

.

Last

time I bought a fabric blue-grey case for my phone only because the

colour

combination. It was rare, bright and good looking. ​ Todays companies spend a huge amount of money trying to increase conversion of their products. One of the way id A/B testing. We create two

colour

schemes for the same good and sell it to 2 groups of people.

Then

we make a conclusion which one is bought better and use only it. In my company, we have been doing it with our web site. The other option is a psychologist assumption about what people think about colours.

For example

, green

colour

associates with a natural, health, youth and etc. And it could be a good

colour

for an organic food. ​ I think that influence depends on what we are buying.

First

of all we think about a function of the product. So if you have to get to the Moon the

last

thing which would be important for your rocket is a

colour

. But if we talk about cars it could be important almost for everybody and if you buying a T-shirt it highly likely would be the only reason. Today a large diversity of merchandise makes us choose between goods with the same quality and price and here

colour

role is vital.