Successful companies use advertising to make more sales. What can make an advertisement very effective? Do you think this is a bad thing or a good thing for the society?

Victorious firms employ advertising to increase humanity’s consumption of products and services.
This
essay will discuss possible factors which make an advertisement effective and will put forward the perspective that it is a positive thing for the public.
Firstly
, interplay between the image and the language utilised in the advertisement plays a pivotal role in swaying and convincing the targeted audience to buy a certain product or service. The picture
that is
accompanied by the phrases represents that their commodity has the capability to solve a certain issue faced by the community. The use of catchy phrases
is
Suggestion
has been
often a way of using word play to capture and retain the attention of the audience when they come across a poster.
Furthermore
, it should have the capability in transferring emotions
such
as guilt, fear, happiness, luxury and so on to the readers.
For instance
, the Harvard professor has claimed that language is the most powerful tool used by corporations all over the world.
Secondly
, it is a positive development since it is a platform for societies to acquire information about the commodities and services provided to them in the market.
Also
, an important highlight is that the target audience holds the chance to compare and contrast the differences and similarities that are offered by multi-national corporations.
This
aids them in taking a practical decision while choosing a specific good to consume.
For example
, 90% of the UK population acquire knowledge about private companies through their advertisements. To recapitulate, persuasive language employed in a promotion is the most effective and successful pathway of hooking the public.
Also
, advertising can be regarded as an optimistic development for mankind due to the plethora of information available which helps in selecting a suitable product or service.
Submitted by adithya.balaji on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • emotional connections
  • nostalgia
  • unique selling points (USP)
  • celebrity endorsements
  • influencer partnerships
  • brand recall
  • targeted advertising
  • demographics
  • consumer behaviors
  • social proof
  • customer testimonials
  • word-of-mouth promotion
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