Nowadays the differences between countries are becoming less evident because we see the same TV shows, advertisements, fashion and follow the same brands. What are the advantages and disadvantages of this trend?

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At present, people from different parts of the
world
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follow a similar culture, because of which the differences between countries became less noticeable. The primary advantage of
this
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trend is that it helps people become more cohesive, while one of the drawbacks is the loss of individuality and uniqueness of each
country
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. On the one hand, the globalisation of fashion, brands, eating habits and other areas of culture has some benefits. One possible plus point is that
this
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trend has enormous advantages for business and entrepreneurship.
For example
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, many brands can sell products not only in their own
country
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, but
also
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around the
world
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. What is more, people can experience a different way of life staying at home
country
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.
As a result
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, a stronger connection is formed between peoples of different nationalities, which is very useful for maintaining
world
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peace.
On the other hand
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, there are many disadvantages of cultural globalisation. A downside is that it has a negative impact on a
country
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's cultural identity. Particularly, many people abandon their native cultural values, as they prefer to follow the global trend.
Additionally
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, the essence of cultural diversity disappears.
For instance
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, most people from different countries speak only English rather than their native tongue and wear almost the same clothes around the
world
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. In conclusion, the globalisation of fashion, advertising, culinary and entertainment products has many advantages,
such
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as the unification of all peoples and the improvement of many industries due to cooperation in different countries, as well as several disadvantages,
such
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as the loss of uniqueness of the
country
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and a decrease in cultural diversity.
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Topic Vocabulary:
  • cultural homogenization
  • interconnected world
  • dilute unique cultural identities
  • global media
  • dominance of multinational corporations
  • cultural imperialism
  • consumerism
  • materialism
  • global products
  • traditional cultural values
  • innovation and creativity
  • exposure to global ideas
  • local creativity
  • traditional practices
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