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Writing Samples
Band 8.5

It is much more convenient to watch a movie on television or computer than buy a ticket and go to the cinema. In the nearest future the popularity of cinemas will drastically decline. Do you agree or disagree?

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It is thought that because of the advancement in technology, one can prefer to watch a film on a small
screen
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 than a bigger
screen
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.
Therefore
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, it is more likely that people will shun to visiting the multiplex, and its popularity will diminish. I completely agree with
this
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 opinion and think that it will be hard for
movie
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 halls to sustain in the future.
First
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 of all, the latest advancement in technology called
OTT
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 (over-the-top)
platform
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, specially designed for a smaller
screen
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 gadget like TV and laptop, has changed the way we used to watch a picture.
This
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 is because it provides a range of latest
movie
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 options with a high-resolution
screen
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, and with less annual subscription fees.
As a result
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, it is usual to witness a decline in the number of people visiting a Cineplex.
For example
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, the
OTT
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platform
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 has launched a website called Netflix, which provides Hollywood and Bollywood movies for all ages of groups with various Genres. That’s why people choose to watch a
movie
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 on the
OTT
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platform
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 at home, rather than go to the cinema.
Secondly
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, nowadays it has been seen that
movie
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 ticket prices are way more expensive than it used to be. The reason for
this
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 is that they are facing a tough time surviving in the market, and because of the launch of the
OTT
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platform
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, they have left with no other option. As a consequence, people avoid going to cinemas and opt to purchase an
OTT
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platform
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 family annual plan for the whole family.
For instance
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, the Cineplex Entertainment Company has reported on their official website that its sale goes down by 58% after they have hiked
movie
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 ticket prices. To conclude, I strongly contend that the
OTT
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platform
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 will surely overpower the advantage of the bigger
screen
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 of the
movie
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 theatres.
Hence
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, we could see a day when people completely stop going to the multiplex.

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