In many countries in the world people buy clothes and choose hairstyles according to latest fashion? Why is this happening? Is this a positive or a negative development?

People worldwide is following the latest

fashion

and are grooming themselves

accordingly

. I believe the easy availability of merchandise and advertising have made these revolutionary changes. It is definitely a positive trend both for the individual and the society. To commence with, globalization and digital technology have made the way for international businesses to flourish across various nations. Top brands, trendy clothes and style which were limited to a particular country are now easily available in many countries. People can buy them online or from stores.

Moreover

, advertisements have greatly influenced people to follow

fashion

trends. Many celebrities are made brand ambassadors and they start advertising for the products on television, newspapers and on social media.

Thus

, people become aware of what is trending in the market and it certainly creates an impulse in them to buy it. Perhaps, they don’t want to get bullied for doing something which is not in

fashion

, so they go along with the trend. In my opinion,

this

is definitely beneficial for an individual because it helps in enhancing one’s personality. People who are up to date are always looked upon by their colleagues and friends, and are appreciated.

This

boosts their self confidence and body image. To illustrate

this

, studies have shown that people who are stylish and trendy are more happy and cheerful.

Furthermore

, due to increasing demand, there has been a tremendous growth in the business, which ultimately has increased the rate of employment. People are employed in various sections like production, marketing, packaging, sales and so on.

Therefore

, the public is being hired for the same and

this

has reduced the percentage of unemployed population significantly which is good for the country’s development. In conclusion, as new

fashion

is accessible to people due to globalisation, they can follow it with ease. It creates employment to a large extent and

also

aides in boosting one’s personality and confidence, so it is indeed a positive development.