Marketing and promotion is the key to successful business. To what extent do you agree?

There is a believe that marketing and promotion of the product play an important role for a successful

business

. I moderately agree with

this

statement as there are other important factors as well, which supports to have a successful

business

. Allow me to elaborate on

this

in below paragraphs. In order to provide information to the consumers about the

business

, marketing and sales promotions are really important. In order to achieve success in the consumer market for good

business

correct marketing strategies and promotions need to be applied, which will lead to success in

business

.

For Example

: - There was a survey done by the coca-cola company in India to get more consumer and they got to know that in summers most of the people go to the shop and ask for "THANDA" which means cold drink. So the company has created an advertisement for their promotion with a message, " Thanda Matlab Coca-Cola" which means chilled means Coca-Cola. So now whenever any customer goes to any shop and ask for the chilled drink in his local language he was getting coca-cola. And all the consumers were

also

accepting that drink.

On the other hand

, with only marketing and promotions we cannot have a successful

business

. There are other factors as well like quality, maintenance and feedback which deliver better

business

.

However

, it has been experienced by some of the

business

ventures which only does promotions and marketing, but failed in above mentioned factors and lead to failure of the

business

.

For Example

: - One of my friend promoted his

business

by providing so many eye-catching advertisements on YouTube about his

business

that he launched

last

year. The

first

month sale was really very good due to promotion, but it leads to closure within 6 months because the product quality was very poor and all the consumer complaint about it. The issue here was about the quality of the product. In conclusion, I moderately agree that marketing and promotions are the most important factors,

in addition

, other factors are

also

required to have a long term

business

success.