Today, TV channels broadcast man’s sport shows more than women’s sport shows. Why? Should TV channels give equal showtime for women’s sport and men’s sport?

Widespread media

coverage

is responsible for the popularity sports activities have enjoyed in recent times.

However

, nowadays, more and more media houses

report

sports involving male athletes more than they do those

by

Suggestion

of

female athletes.

This

essay will look at how a reason for

this

is the

society

's investment in patriarchal values, and

also

show that broadcasting stations should pay equal attention to sports by

both

sexes in order to stay relevant during the inevitable changing times pertaining to sexual bias. Admittedly, there are several reasons for the predilection for male sports reportage by television stations.

However

, perhaps the most significant of these is that present day

society

is still largely patriarchal and people expect male dominance in almost everything, sports inclusive.

This

mindset and subtle expectation drive media houses to broadcast more male athletic activities than the female's.

For example

, the Harvard university sociology review published, in the August 2018 edition of its biannual magazine, the

report

of a study by Professor Hereford Zambia, where media stations were asked why they broadcast the content they do. They reported that their media content is based on the expectations of viewers gotten from feedbacks which showed that most people expected male sports

such

as premier league football and boxing to be shown on television more than sporting events featuring women.

As a result

, the study concluded that

society

is still largely male-oriented and that

this

influences sport journalists in their

coverage

and broadcasts.

This

shows that a male-dominance driven

society

is responsible for the popularity male sports enjoy on the media, as compared to

same events

Suggestion

the same events

by females.

However

, it is believed that media houses will do well to give equal attention to sports by

both

genders. If they do

this

, they will have the pleasure and opportunity of being at the forefront of a rapidly changing

society

pertaining to the roles expected of women. To illustrate, the British Broadcasting Corporation mounted a massive campaign for all-inclusive, non-gender biased sports

coverage

in 2018.

This

was contrary to what was in vogue at the time, but despite that being the case, the executive of the station continued its plan to

report

without gender favouritism,

both

make

an animal that produces gametes (spermatozoa) that can fertilize female gametes (ova)

male

and female sports.

As a result

of

this

, they have been awarded and distinguished as the best TV station all over the world, and

this

is

further

evidenced

in

Suggestion

by

the recent World People Friendly Award given to the station three months ago, in acknowledgement of

it

of a thing, of it; possessive form of "it"

its

gender unbiased sport

coverage

.

This

example shows that times are changing, maybe slowly but definitely, and those who broadcast sports must do so without the parochial prejudice of sex in order to warm themselves into the hearts of viewers. In conclusion,

although

society

presently expects everything to revolve around the male figure and

this

is primarily evidenced in sports

coverage

by media houses, things are changing, and those who have the work of reporting athletic activities will do well to

report

both

sexes' sporting events equally, and so stay relevant.