Today, TV channels broadcast man’s sport shows more than women’s sport shows. Why? Should TV channels give equal showtime for women’s sport and men’s sport?

Widespread media

coverage

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is responsible for the popularity sports activities have enjoyed in recent times.

However

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, nowadays, more and more media houses

report

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sports involving male athletes more than they do those

by

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of

female athletes.

This

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essay will look at how a reason for

this

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is the

society

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's investment in patriarchal values, and

also

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show that broadcasting stations should pay equal attention to sports by

both

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sexes in order to stay relevant during the inevitable changing times pertaining to sexual bias. Admittedly, there are several reasons for the predilection for male sports reportage by television stations.

However

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, perhaps the most significant of these is that present day

society

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is still largely patriarchal and people expect male dominance in almost everything, sports inclusive.

This

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mindset and subtle expectation drive media houses to broadcast more male athletic activities than the female's.

For example

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, the Harvard university sociology review published, in the August 2018 edition of its biannual magazine, the

report

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of a study by Professor Hereford Zambia, where media stations were asked why they broadcast the content they do. They reported that their media content is based on the expectations of viewers gotten from feedbacks which showed that most people expected male sports

such

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as premier league football and boxing to be shown on television more than sporting events featuring women.

As a result

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, the study concluded that

society

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is still largely male-oriented and that

this

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influences sport journalists in their

coverage

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and broadcasts.

This

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shows that a male-dominance driven

society

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is responsible for the popularity male sports enjoy on the media, as compared to

same events

Suggestion

the same events

by females.

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, it is believed that media houses will do well to give equal attention to sports by

both

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genders. If they do

this

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, they will have the pleasure and opportunity of being at the forefront of a rapidly changing

society

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pertaining to the roles expected of women. To illustrate, the British Broadcasting Corporation mounted a massive campaign for all-inclusive, non-gender biased sports

coverage

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in 2018.

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was contrary to what was in vogue at the time, but despite that being the case, the executive of the station continued its plan to

report

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without gender favouritism,

both

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make

an animal that produces gametes (spermatozoa) that can fertilize female gametes (ova)

male

and female sports.

As a result

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of

this

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, they have been awarded and distinguished as the best TV station all over the world, and

this

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is

further

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evidenced

in

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by

the recent World People Friendly Award given to the station three months ago, in acknowledgement of

it

of a thing, of it; possessive form of "it"

its

gender unbiased sport

coverage

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.

This

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example shows that times are changing, maybe slowly but definitely, and those who broadcast sports must do so without the parochial prejudice of sex in order to warm themselves into the hearts of viewers. In conclusion,

although

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society

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presently expects everything to revolve around the male figure and

this

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is primarily evidenced in sports

coverage

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by media houses, things are changing, and those who have the work of reporting athletic activities will do well to

report

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both

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sexes' sporting events equally, and so stay relevant.