An increasing number of people are buying what they need online. what are advantage and disadvantage for both individual and companies to shopping online?

It is well known that digital business is changing consumer behaviour. More and more people prefer buying things through the internet to going to physical retail stores.
This
brings substantial benefits as well as problems to both buyers and sellers. On the one hand, e~commerce is advantageous for both individuals and organizations. It brings consumers great convenience and effectiveness. People, especially urban residents who are struggling with traffic jams every day, do not have to commute
such
a long distance to the store to buy necessary things any more. They can now purchase any items wherever they are with 24/7 service. Online customers
also
do not face the problem with bargaining or annoying attitude of sellers as the price is publicly listed online and comparable between sellers. Regarding the entrepreneurs, e-commerce shows up as a great channel for distributing and advertising their products. Through the internet, they can reach a considerable number of customers with no geographical limit. Another noteworthy benefit is that e-commerce requires lower operating costs. It can help save thousands of dollars on physical store rental fees, huge inventory cost, and sale staff wages while maintaining
p
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a
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otential income.
On the other hand
, the uncertainty of product quality seems to stand out as the most significant drawback in
this
electronic commerce era. There is no guarantee that customers will get the right products in
such
good condition as shown in their advertisement.
Besides
, online purchasers may have a bad experience of late shipment, missent packages or even non-delivery of a product. For companies which run on digital business, the disadvantages. In conclusion, the number of online purchasers is growing exponentially in the digital era.
This
is good for both individual and business organizations.
However
, it
also
worthy of note that electronic commerce still remains some drawbacks that need to be solved to increase the customer’s trust and loyalty.
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