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Band 7

Advertising encourages customers to buy in quantity not in quality. To what extend do you agree or disagree?

#customers #quantity #quality
Sometimes it is believed that advertising makes consumers purchase in greater amount, not in good quality. I partially agree with
this
 statement. In
this
 essay, I will portray the reasons for my opinion. On the one hand, when it comes to advertisements, the ultimate goal of the companies is to get more revenue, which is why they focus on getting more sales. The more products they can sell, the steeper the growth in revenue is.
As a result
, the customers are often shown interesting deals on advertisements which make them think that they are winning the deals.
Hence
, any compromisation in the quality of the commodity goes unnoticed by them a lot of the times.
Moreover
, it is known that the shops that offer higher discount rates tend to have more people racing for getting their products. So,
this
 is a strategy that a plethora of companies uses to make their endeavour successful.
On the other hand
, there might be a lot of other brands who do not care much about how much sales they are getting done. Rather, they aim to protect their reputation by producing high-quality commodities for the public.
Consequently
, the advertisements from those businesses are centred in showcasing how great the quality of the product is.
For instance
, the businesses that have gained popularity all over the world among their customers thrived because of the fact that they managed to serve their subscribers with fantastic products.
Otherwise
, they would not have become famous everywhere. There is no denying the fact that every startup longs for achieving popularity. So, they try to do it by satisfying their customers as much as they can. In conclusion, advertisements might have both the objectives to highlight the terrific aspects of a certain product and to simply motivate the crowd to purchase more, depending on the business strategy.
That is
 why
,
Remove the comma
apply
show examples
 I would opine that the statement is partially correct.
Submitted by H on

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Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

  • for example
  • for instance
  • to illustrate this
  • to give a clear example
  • such as
  • namely
  • to illustrate
  • take, for example

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Topic Vocabulary:
  • Advertising psychology
  • Consumer behavior
  • Marketing techniques
  • Psychological triggers
  • Consumerism
  • Longevity
  • Overall satisfaction
  • Environmental implications
  • Social media influence
  • Influencer marketing
  • Impulsive buying
  • Sustainability
  • Quality versus quantity
  • Purchasing behavior
  • Resist impulsive purchases
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