IELTS Writing Correction Service /
Writing Samples /
Band 8

some people think that the only way to have success in business is to have a unique product. What factors, do you think, influence the success of a company?

#people #success #business #product #factors #influence #company
Nowadays, a section of society believes that having a unique
product
 is the key to success in business. I do not quite agree with
this
 view. There are lots of factors which influence the customers and the uniqueness of the
product
 is just one of them. In the following paragraphs, I will substantiate my view.
To begin
 with, commercials / advertisements are essential to grab the attention of consumers. It influences people to buy those products.
In addition
, these days most of the business organizations hire celebrities as their brand ambassadors. Since people are always attracted to the stars, they never scroll down the page or switch to another channel.
For example
, Indian former cricket player Mahendra Singh Dhoni is the brand ambassador of the energy drink named Boost. Company sales records say that there was a dramatic growth in their sales after they began to use Mr.Dhonj in their advertisements.
Secondly
, the
product
 package and labelling have a vital role in boosting sales. Beautiful
product
 covers may encourage people to buy and use those items. Sometimes manufacturers paste catchy captions on the cover to target consumers. Nowadays, we can see that companies are using oval and round shaped packaging to cover the
product
.
For instance
, Kinder Joy is one of the toffees marketed by Unilever company. They give oval shape and light colours to their package because babies are attracted to oval-shaped things. In a nutshell, a company cannot achieve success only by having a unique
product
. They
also
 need to invest in promotions and use attractive packaging to grab the attention of the buyer.
Submitted by carinalewis.cl on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

What to do next:
Look at other essays: