some people think that the only way to have success in business is to have a unique product. What factors, do you think, influence the success of a company?

Nowadays, a section of society believes that having a unique

product

is the key to success in business. I do not quite agree with

this

view. There are lots of factors which influence the customers and the uniqueness of the

product

is just one of them. In the following paragraphs, I will substantiate my view.

To begin

with, commercials / advertisements are essential to grab the attention of consumers. It influences people to buy those products.

In addition

, these days most of the business organizations hire celebrities as their brand ambassadors. Since people are always attracted to the stars, they never scroll down the page or switch to another channel.

For example

, Indian former cricket player Mahendra Singh Dhoni is the brand ambassador of the energy drink named Boost. Company sales records say that there was a dramatic growth in their sales after they began to use Mr.Dhonj in their advertisements.

Secondly

, the

product

package and labelling have a vital role in boosting sales. Beautiful

product

covers may encourage people to buy and use those items. Sometimes manufacturers paste catchy captions on the cover to target consumers. Nowadays, we can see that companies are using oval and round shaped packaging to cover the

product

.

For instance

, Kinder Joy is one of the toffees marketed by Unilever company. They give oval shape and light colours to their package because babies are attracted to oval-shaped things. In a nutshell, a company cannot achieve success only by having a unique

product

. They

also

need to invest in promotions and use attractive packaging to grab the attention of the buyer.