Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with?

Lately

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businesses have realized the importance of advertising behind the success of their business or product. Organizations are now inclined to allocating enormous advertising budgets just to win the competition wars and take over the markets. But is

this

aggressive advertising strategies adopted a cost impacting customers buying behaviours negatively? In of the main concept that these advertising campaigns are increasing in customers is "Impulse Buying", customers

end

of purchasing goods or registering for services they would not be using much in future. A customer

end

up purchasing things more than what is required, I have a personal prime example of

this

where during lockdown when I was locked up in the home with limited social interactions I purchased subscription of every online streaming service available as I was getting repeated advertisements for these on my social media to account informing me that content on these streaming services would help our self-isolation periods.

However

, in reality,I have hardly watched even 10% of the content which encouraged me to buy

this

subscription even after 5 months. The advertisements are designed in

such

a way that they are focussed on grabbing the short attention span of the potential buyer in an instant, whether it be through an attractive commercial during your favourite Youtube video or an eye-catching poster during your weekly grocery buying run in a supermarket. Once these advertisements are repeatedly shown to a potential customer it affects the subconscious mind of the buyer, making them think that they actually need what is being advertised to them. In order words,these advertisements develop the need for purchase

first

rather than addressing an already existing need. I have experienced

this

personally during my weekly grocery purchasing activity where I always

end

up purchasing foodstuff

that is

more than what I need.

As a result

some of my purchases often max their expiries before even being fully consumed.

Lastly

, I think these aggressive advertising campaigns

also

encourage hoarding pattern among consumers. I have often seen commercials promoting "buy one get one" schemes and complimentary deals offering multiple products to the public at a slightly reduced price. Public

end

up buying these things thinking its a great deal, when in reality they are just purchasing stuff half of which they would not be using in future.

As a result

,I think businesses should focus more on improving the quality of their products and bringing innovations to their existing product line rather than spending

e

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xorbitant sum of money on advertising.