Some feel that the effects of advertising are positive for individuals and businesses, while others think they are negative. Discuss both sides and give your own opinion.

It is argued by some that advertising has positive influences on
individuals
and
businesses
, whereas others think the opposite.
Although
the latter view can be true to some extent, in my opinion, the former view seems to be more reasonable. On the one hand, advertising is believed to leave several detrimental implications for consumers and
companies
due to some reasons. In terms of
individuals
, people nowadays get overwhelmed when having too much exposure to an increasing number of
advertisements
such
as banners and commercials on a daily basis. As a consequence, consumers are likely to be lured by the power of marketing techniques and make impulsive purchases which can be a waste of
money
.
In addition
,
businesses
have to allocate a huge amount of
money
for promotional campaigns
besides
covering the running costs.
In other words
, spending on
advertisements
will be unavoidable if
companies
want to publicize their brands, leading to some financial constraints for making breakthroughs in product development.
On the other hand
, I hold a firm belief that advertising can be considered as positive since it brings about numerous benefits to
individuals
and enterprises.
First
of all, it is undeniable that customers can have better shopping experiences thanks to
advertisements
. To be more specific, advertising can be deemed an effective form of commercial communication which demonstrates key features of a product, so consumers can be better informed and make wiser purchasing decisions.
Secondly
, regarding the beneficial impacts on
businesses
, I believe that advertising helps
companies
survive and develop in a competitive market. Through
advertisements
,
businesses
can enhance their brands’ image, contributing to more new potential customers and sales increases. In conclusion,
although
I accept that advertising can have some severe effects related to wasting
money
on unnecessary things and the lack of
money
to invest for improving products’ quality, I still strongly support the view that it benefits
individuals
and
businesses
in many ways
such
as demonstrating useful information for purchasers and increase the competitiveness of
companies
in the market.
Submitted by Uyen Dinh on

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Topic Vocabulary:
  • advertising
  • positive effects
  • negative effects
  • individuals
  • businesses
  • awareness
  • information
  • entertainment
  • discounts
  • promotions
  • job opportunities
  • increased sales
  • profits
  • brand visibility
  • recognition
  • competitive advantage
  • product diversification
  • service diversification
  • influence
  • consumer behavior
  • unrealistic standards
  • beauty
  • invasion of privacy
  • financial pressure
  • high costs
  • misleading practices
  • deceptive practices
  • negative publicity
  • reputation damage
  • increased competition
  • balancing
  • ethical advertising
  • responsible advertising
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