Some feel that the effects of advertising are positive for individuals and businesses, while others think they are negative. Discuss both sides and give your own opinion.

It is argued by some that advertising has positive influences on

individuals

and

businesses

, whereas others think the opposite.

Although

the latter view can be true to some extent, in my opinion, the former view seems to be more reasonable. On the one hand, advertising is believed to leave several detrimental implications for consumers and

companies

due to some reasons. In terms of

individuals

, people nowadays get overwhelmed when having too much exposure to an increasing number of

advertisements

such

as banners and commercials on a daily basis. As a consequence, consumers are likely to be lured by the power of marketing techniques and make impulsive purchases which can be a waste of

money

.

In addition

,

businesses

have to allocate a huge amount of

money

for promotional campaigns

besides

covering the running costs.

In other words

, spending on

advertisements

will be unavoidable if

companies

want to publicize their brands, leading to some financial constraints for making breakthroughs in product development.

On the other hand

, I hold a firm belief that advertising can be considered as positive since it brings about numerous benefits to

individuals

and enterprises.

First

of all, it is undeniable that customers can have better shopping experiences thanks to

advertisements

. To be more specific, advertising can be deemed an effective form of commercial communication which demonstrates key features of a product, so consumers can be better informed and make wiser purchasing decisions.

Secondly

, regarding the beneficial impacts on

businesses

, I believe that advertising helps

companies

survive and develop in a competitive market. Through

advertisements

,

businesses

can enhance their brands’ image, contributing to more new potential customers and sales increases. In conclusion,

although

I accept that advertising can have some severe effects related to wasting

money

on unnecessary things and the lack of

money

to invest for improving products’ quality, I still strongly support the view that it benefits

individuals

and

businesses

in many ways

such

as demonstrating useful information for purchasers and increase the competitiveness of

companies

in the market.