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Writing Samples
Band 7

Some feel that the effects of advertising are positive for individuals and businesses, while others think they are negative. Discuss both sides and give your own opinion.

#feel #effects #individuals #businesses
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It is argued by some that advertising has positive influences on
individuals
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 and
businesses
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, whereas others think the opposite.
Although
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 the latter view can be true to some extent, in my opinion, the former view seems to be more reasonable. On the one hand, advertising is believed to leave several detrimental implications for consumers and
companies
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 due to some reasons. In terms of
individuals
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, people nowadays get overwhelmed when having too much exposure to an increasing number of
advertisements
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such
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 as banners and commercials on a daily basis. As a consequence, consumers are likely to be lured by the power of marketing techniques and make impulsive purchases which can be a waste of
money
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.
In addition
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,
businesses
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 have to allocate a huge amount of
money
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 for promotional campaigns
besides
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 covering the running costs.
In other words
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, spending on
advertisements
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 will be unavoidable if
companies
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 want to publicize their brands, leading to some financial constraints for making breakthroughs in product development.
On the other hand
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, I hold a firm belief that advertising can be considered as positive since it brings about numerous benefits to
individuals
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 and enterprises.
First
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 of all, it is undeniable that customers can have better shopping experiences thanks to
advertisements
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. To be more specific, advertising can be deemed an effective form of commercial communication which demonstrates key features of a product, so consumers can be better informed and make wiser purchasing decisions.
Secondly
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, regarding the beneficial impacts on
businesses
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, I believe that advertising helps
companies
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 survive and develop in a competitive market. Through
advertisements
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,
businesses
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 can enhance their brands’ image, contributing to more new potential customers and sales increases. In conclusion,
although
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 I accept that advertising can have some severe effects related to wasting
money
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 on unnecessary things and the lack of
money
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 to invest for improving products’ quality, I still strongly support the view that it benefits
individuals
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 and
businesses
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 in many ways
such
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 as demonstrating useful information for purchasers and increase the competitiveness of
companies
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 in the market.
Submitted by Uyen Dinh on

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Support ideas with relevant, specific examples

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Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

  • for example
  • for instance
  • to illustrate this
  • to give a clear example
  • such as
  • namely
  • to illustrate
  • take, for example

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Topic Vocabulary:
  • advertising
  • positive effects
  • negative effects
  • individuals
  • businesses
  • awareness
  • information
  • entertainment
  • discounts
  • promotions
  • job opportunities
  • increased sales
  • profits
  • brand visibility
  • recognition
  • competitive advantage
  • product diversification
  • service diversification
  • influence
  • consumer behavior
  • unrealistic standards
  • beauty
  • invasion of privacy
  • financial pressure
  • high costs
  • misleading practices
  • deceptive practices
  • negative publicity
  • reputation damage
  • increased competition
  • balancing
  • ethical advertising
  • responsible advertising
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