We are becoming less influenced by advertising now than in the past. What are the reasons? Is it a positive or negative development?

Nowadays advertisements have less influence on the public as compared to the bygone era.

Firstly

,

this

essay will consider the potential reasons behind

this

development

such

as awareness and education and

then

it will argue how

this

change is advantageous. Citizens do not get convinced with the marketing strategies so easily in the present time as they are more aware of these strategies and well educated to understand the pros and cons of any product. Almost everyone understands that

products

whichever is being advertised on television or other media may not be as good as it is being illustrated.

For example

, most of the

people

know that fruits and cuisines in photos shine so much because of the various chemicals sprayed over them.

However

, in reality, they will not look similar. Aforementioned development has a positive impact on

people

's lives. Now individuals can think about the pros and cons of any product before buying it unlike in previous decades when they used to buy any item whichever is being publicised in newspapers.

Furthermore

, apart from the customer's benefits, it will change the marketeer's strategies

also

and hopefully, they will not try to convince

people

to buy their

products

on the basis of false information.

For instance

,

people

have stopped purchasing items on the basis of advertisements and have started to look for their benefits and drawbacks.

Therefore

,

instead

of spending money on influencing customers companies will focus on enhancing the qualities of their

products

. To conclude, now the public has stopped buying items under the influence of advertisements because of more and more awareness and education which have benefitted the customers as more companies will try to enhance the quality of their

products

.