Nowadays many people want to buy famous brands of clothes, cars and other items, what are the reasons for this, do you think it is a positive or negative development?

In today's world, buying branded clothes, cars and other items has been a widespread trend. Companies are launching a big advertisement for their brands. I think
this
trend has more negative impacts than positive. On the
first
hand, Companies do promotion of their products on a large scale. Due to these promotions, they can influence the vast majority of the population.
Moreover
, traders have more source and platform to promote their brands.
For example
, if any clothing outlet wants to do promote their stuff. They can do
this
through electronic
media
and print
media
, through the electronic
media
they can reach out in youngsters and other print
media
they could target old people. On the
second
-hand side of the story,
this
approach puta negative impact on society especially the youngsters. Young people are one who spends a large amount on
this
kinda stuff. While, they spending on these outlets, they can save
this
money for their future.
For instance
, if one person bought Range Rover car for 80,000 grand,
instead
of buying a car he could have used
this
money to buy a house or start a small business. To summarise, buying
this
all expensive things is a negative trend for society. All
this
money could be used for better future projects.
Submitted by harrynz94 on

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Word Count

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Topic Vocabulary:
  • Conspicuous consumption
  • Brand loyalty
  • Elitism
  • Marketing strategies
  • Consumer psychology
  • Purchase behavior
  • Economic stratification
  • Sustainability
  • Luxury goods
  • Peer influence
  • Global marketing
  • Brand equity
  • Materialistic values
  • Status symbol
  • Quality perception
  • Investment piece
  • Influencer culture
  • Exclusivity
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