What could be done to encourage people to buy local products? An increasing number of people are buying what they need online. What are the advantages and disadvantages for both individuals and companies to shopping online?

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In recent years, shopping from the internet has not only brought some drastic changes in the buying habits of the
customers
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but it has
also
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lead to the extinction of
community
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businesses.
However
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, the local outlets can still secure their place in the market if they can bring some improvement in their services for the consumers. In
this
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essay, we will discuss a few of the changes that a small-scaled store can adapt to attract and retain
customers
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along with some merits and demerits of online buying for
people
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as well as for the organizations.
To begin
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with, being a retailer, the
community
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vendors cannot do much about the products they sell,
conversely
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, they can up-grade their offering for their
customers
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. To illustrate, they can offer quicker home-delivery services, they can
also
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start taking
orders
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online through platforms
such
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as Whatsapp.
Therefore
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, by adopting consumer-oriented marketing techniques, local shops can encourage
people
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to shop from them. Online shopping,
on the other hand
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, has become the
first
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preference for
people
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when it comes to purchasing commodities. One of the reason could be that it provides comfort to individuals.
In other words
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,
people
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do not have to specifically travel to someplace for doing the shopping and, they can simply place
orders
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from their home or office at any time.
For instance
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, I mostly do grocery shopping during my free time at work.
In contrast
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,
this
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comfort has limited the physical movement of the public and
hence
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, can lead them to become socially and physically inactive.
Furthermore
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, the purchasing interface created by the World Wide Web has benefitted the commercial setups as well through services where they would not have to pay transportation charges on their bulk
orders
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.
That is
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to say, companies can now book their furniture
orders
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on Amazon and the shipment and transportation will be taken care by the Amazon team with no additional charges which is not the case if they buy from a local vendor.
However
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, unlike
community
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stores, Amazon works on standardized rate card and there will be no discount on bulk purchase. To conclude,
community
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outlets can business by creating some attractive ways of serving
customers
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. The merits and demerits of the internet buying for both
people
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and firms are well mentioned in the above paragraphs.
Submitted by abhi on

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Topic Vocabulary:
  • local economy
  • sustainability
  • supply chain
  • artisan
  • homegrown
  • locally sourced
  • community spirit
  • consumer behavior
  • environmental impact
  • economic growth
  • job creation
  • awareness campaign
  • strategic partnership
  • brand trust
  • quality assurance
  • transparent sourcing
  • incentives
  • loyalty programs
  • farmers' market
  • local fair
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