What could be done to encourage people to buy local products? An increasing number of people are buying what they need online. What are the advantages and disadvantages for both individuals and companies to shopping online?

In recent years, shopping from the internet has not only brought some drastic changes in the buying habits of the

customers

but it has

also

lead to the extinction of

community

businesses.

However

, the local outlets can still secure their place in the market if they can bring some improvement in their services for the consumers. In

this

essay, we will discuss a few of the changes that a small-scaled store can adapt to attract and retain

customers

along with some merits and demerits of online buying for

people

as well as for the organizations.

To begin

with, being a retailer, the

community

vendors cannot do much about the products they sell,

conversely

, they can up-grade their offering for their

customers

. To illustrate, they can offer quicker home-delivery services, they can

also

start taking

orders

online through platforms

such

as Whatsapp.

Therefore

, by adopting consumer-oriented marketing techniques, local shops can encourage

people

to shop from them. Online shopping,

on the other hand

, has become the

first

preference for

people

when it comes to purchasing commodities. One of the reason could be that it provides comfort to individuals.

In other words

,

people

do not have to specifically travel to someplace for doing the shopping and, they can simply place

orders

from their home or office at any time.

For instance

, I mostly do grocery shopping during my free time at work.

In contrast

,

this

comfort has limited the physical movement of the public and

hence

, can lead them to become socially and physically inactive.

Furthermore

, the purchasing interface created by the World Wide Web has benefitted the commercial setups as well through services where they would not have to pay transportation charges on their bulk

orders

.

That is

to say, companies can now book their furniture

orders

on Amazon and the shipment and transportation will be taken care by the Amazon team with no additional charges which is not the case if they buy from a local vendor.

However

, unlike

community

stores, Amazon works on standardized rate card and there will be no discount on bulk purchase. To conclude,

community

outlets can business by creating some attractive ways of serving

customers

. The merits and demerits of the internet buying for both

people

and firms are well mentioned in the above paragraphs.