Some people think that the only way to judge someone’s success in business is by amount of money they make. Is money a true indicator of the success of a business? In what other ways could success in a business be measured?

An impressive number of individuals consider that it is only the amount of the profit which represents how successful the
company
is.
However
, without restricting the significance of the financial means, I am entirely sure that there
also
exist other
criterias
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criteria
of
the
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success
,
such
as the notoriety of the brand.
To begin
with, any business
company
is undoubtedly assessed by the amount of the money it possesses. The more prosperous the businessman is, the higher is the probability of his
success
. Nobody would deny, that the main purpose of conducting a business is earning a proper living.
Therefore
, one is presumed to have reached his goal if he is financially stable.
For example
, Bill Gates leads the ten of the most successful people due to his
company
cost milliards of dollars.
On the other hand
, another crucial factor comprises the popularity of the
company
. Nowadays, marketing specialists pay more and more attention to the public image of the brand using various marketing resources. The owners of the businesses may realize huge expenditures in order to emerge on the
first
page of a reputable magazine. What is the reason of
such
behavior
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behaviour
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? Admittedly,
the
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popularity is one of the
first
steps to
a
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real
success
.
For instance
, one of the restaurants in Spain did not have sufficient profits throughout a long period. The managers implemented an interesting action which became the main theme of the mass media.
Consequently
, the name of the restaurant became familiar to everyone and
thus
, began the story of the
success
of that
company
. In conclusion, though money comprises the main criterion of
the
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success
, the popularity of a brand is not less essential.
Submitted by shushan.basoyan on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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