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Band 7

Sport is becoming a business. More and more companies are getting involved in sporting events. Do you think that it is a positive or negative development?

#sport #business #companies #events #development
Nowadays,
sports
 marketing is gaining grounds the world over. Several large organisations use various
sports
events
 to advertise their products but according to a section of people, it can cause detrimental effects on
sports
.
However
, I strongly disagree with their view as there are some explicit benefits of
sports
 marketing in spite of its adverse effects.
To begin
 with, monetary gains from advertisements are an obvious advantage. Striking income is earned by the
sports
 organisations to promote a product during
sports
events
 and with
this
 remuneration, the authorities can foster the growth of
sports
.
Moreover
, it is an ideal way to grab financial assistance from the private section which would
otherwise
, have been impossible. To cite an example, during the Seoul Olympic games Coca-Cola offered an astonishing amount of $22 million just to display the Olympic symbol on its brand. Definitely,
this
 money can be utilized for
further
 betterment of
such
events
.
On the other hand
, there is no doubt that monetization of
sports
 can cause serious aftermaths. To illustrate, the famous brands that sponsor or pay the athletes, usually end up distracting from their games. it is
also
 possible to say that, the bigger the amount of sponsorship, the more the players feel under pressure to win. Mostly, the sponsors target the winning teams to make them ambassadors.
Thus
, the focus of players diverts from dedicated playing towards financial gains which disturbs the purity of participating in
sports
. Having analyzed to topic carefully, I am of the opinion that marketing in
sports
 and athletic endorsement for numerous products is a trend
that is
 likely to continue but to avoid unfavourable outcomes of promotional
events
, the players must be taught to play indifferently to give optimum performance.
Submitted by Esther on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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