What could be done to encourage people to buy local products? An increasing number of people are buying what they need online. What are the advantages and disadvantages for both individuals and companies to shopping online?

Day by day the number of online
buyers
is increasing. Marketing of the local
products
plays a key role to encourage the
buyers
to
purchase
more local
products
. Online
purchase
provide
individuals
more options to buy across the world and
companies
to reduce their cost on the maintenance of stores and staff on the other side, it has some cons as well like the
individuals
can not the judge the
quality
of the
product
and
companies
has to faces losses caused due to returns. The key factor to promote the sells of local
products
is to market them as
this
approch
Correct your spelling
approach
will grab the attention of the people.
For example
, a survey conducted by a team of business development and research group says that most of the
products
like shoes, clothes and sports kits which are made locally
has
Change the verb form
have
show examples
increase
Change the verb form
increased
show examples
their
sales
by 70% in India after they are marketed by the movie and cricket
starts
Correct your spelling
stars
show examples
.
Furthermore
, a study
also
shows that as per
the
Correct article usage
apply
show examples
human psychology, the
products
that they see and hear more are the
one
Correct pronoun usage
ones
show examples
which
are
Change the verb form
is
show examples
preffered
Correct your spelling
preferred
more to use. Overall, it is understood that the
marketting
Correct your spelling
marketing
strategy plays a key role in encouraging
the
Correct article usage
apply
show examples
local
products
sales
. When it comes to
online
Add an article
an online
show examples
purchase
,
firstly
,
this
mode of purchases help
individuals
to buy international brands from their
bed room
Correct your spelling
bedroom
show examples
or living room.
For example
, a person in India can buy make an online
purchase
of a shirt manufactured in the USA, from his mobile phone. For
buyers
, online
sales
helps
Change the verb form
help
show examples
reduce the cost
towards
Verify preposition usage
of
show examples
store
maintainance
Correct your spelling
maintenance
, rental
expensies
Correct your spelling
expenses
expense
, and salaries to staff.
For example
, a company to
setup
Correct your spelling
set up
show examples
a cloth showroom need to spend huge money on renting a building in the city centre,
setup
Correct your spelling
set up
show examples
an attractive infra, and they have to pay staff as well, which requires a huge investment whereas
in
Add the comma(s)
,in
show examples
the online shopping mode, they just need a website to sell their
products
.
In contrast
,
individuals
cannot look and feel the
quality
of the
product
when they opt for an online
purchase
whereas
in
Add the comma(s)
,in
show examples
Correct your spelling
traditional
treditional
Correct article usage
the treditional
show examples
way of
purchase
, they can
jugde
Correct your spelling
judge
the
quality
of the
product
by physically touching and seeing it. When it comes to
companies
, they have to face huge numbers of returns from the
buyers
as most of the
buyers
will
purchase
the
product
, use them for
few
Add an article
a few
show examples
days, and
they
Correct pronoun usage
apply
show examples
finally
return them.
This
is resulting in the shutdown of many small online selling
companies
and hitting the profits of many multinational online
companies
.
Furthermore
, online
purchase
scams
also
impacting both
individuals
and
companies
due to cyber attacks. In conclusion, the local sellers should focus on
marketting
Correct your spelling
marketing
of their
products
to increase their
sales
. The online
purhcase
Correct your spelling
purchase
is benefiting the
inviduals
Correct your spelling
individuals
complete their shopping quickly and
companies
to save the expenses of the store
maintaiance
Correct your spelling
maintenance
costs at the same time,
individuals
are failing to
indentify
Correct your spelling
identify
the
quality
of the
product
online whereas the
companies
are failing to survive due to huge returns of the
products
.
Submitted by jj on

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Topic Vocabulary:
  • local economy
  • sustainability
  • supply chain
  • artisan
  • homegrown
  • locally sourced
  • community spirit
  • consumer behavior
  • environmental impact
  • economic growth
  • job creation
  • awareness campaign
  • strategic partnership
  • brand trust
  • quality assurance
  • transparent sourcing
  • incentives
  • loyalty programs
  • farmers' market
  • local fair
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