The vast majority of people believe that the published information recently should be evidence based data from reliable references, rather than personal opinion, depend on emotion, feelings, or politics agenda. I firmly believe that any written or a presented news to the audience should be under the control of publishment standardized principles .in this essay i will export, what recently happed in advertisement world, and I will present the propose of delivering the news. To begin, manipulating and hide the fact is the cornerstone for misinformation and false interpretation. Therefore, the majority of published data is anaccurate and not truly describe the reality. As a result, the fact of separating rumors or fake news belonging to personal and financial benefits for the journalist.For example, some popular personal pay huge amount of money to distribute the sensitive information to gain attention towards them in order to increase this there popularity and gain more light on ther...